webdesign articles


What Content to Publish on Your Website





Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.

However, content is vital in the growth of your Internet presence. Information is your asset and all you need to produce it is the knowledge you attain over time.

For some, they simply don't know where to start. Here are some things to consider that could lead you to providing great content and a value-adding website.

1. Write what you know
Knowledge is power. Post articles to your website that show that you are well informed in your industry. If you can position yourself as an expert in your industry you can boost perceived credibility of your business on the whole.

2. Entertain
Everyone likes to be entertained. For example, if you are marketing African tours, you might publish photo galleries or post stories on the African people, travel tips, the climate, etc.

3. About Your Business
Are people interested in the current happenings in your business? Post news items on your website. Eg. "New branches Country Wide"

4. About Your Product
What do your customers often ask you about? What are their uncertainties? If you offer a "complex" product, which requires much learning on the part of the consumer, a website is a great place to teach them! This in mind, you might not want to be too technical in your copy - tell them about the benefits, not the features.
A great way to clarify uncertainties is to publish a "Frequently Asked Questions" or a "Q&A" section.

5. Back to the Plan
Take a look at your marketing and / or business plan - what goals are you trying to achieve and how are you trying to position yourself in the market place?

6. Watch your competition

6.1. What are competitors offering through their website that you are not?
6.1.1. Determine why they publish this content, then think of ways that you can improve it and use it on your website. Don't copy - enhance.

6.2. What are you offering on your website that competitors are not This raises two questions:
6.2.1. Is the information you offer really satisfying? Does it need to be there?
6.2.2. And, if the information does give you a kind of competitive advantage, how can you capitalize on that?

7. User Behaviour
Consider your Internet market - what do they do on the Internet.

7.1. Do they like to communicate with other Internet users about your industry? Consider having a forum on your website where you can allow website visitors to do this
7.2. What websites do they visit and what kind of information might they be looking for on those websites? If this kind of information is consistent with your industry and the product / service you are marketing, try to offer this kind of information on your website

John Simms is an Internet Marketer for Eiledon Solutions, a South African company based in Cape Town offering website development and related Internet Marketing services.


MORE RESOURCES:

EQuicknews

Web Design Tips
EQuicknews
Launching а website іs bоth exciting аnd potentially rewarding. A wеll planned site can have а positive effect оn уour business, wіth online sales bucking thе trend in an othеrwisе downbeat economy. Creating a website can аlѕо bе a daunting task, ...

and more »


HigherVisibility Named Eleventh Best Web Design Company by topseos.com for ...
Press Media Wire
The independent authority on Search vendors, topseos.com, has named HigherVisibility the eleventh best web design company in the online marketing industry for the month of February 2012. Their position in the rankings of top web design companies is ...

and more »


Indiana Web Design Company Radically Changes Approach to Web Development
DigitalJournal.com (press release)
Steve Schmidt, President and Web Strategist of the Indiana web design agency cites, “There are two main problems with Web design companies: 1.) They quickly jump into execution mode without fully considering what suits clients best in terms of their ...



Crumpler C List Celebrity Backpack Reviewed by Intown Web Design
PR Web (press release)
Intown Web Design review of Crumpler C List Celebrity Backpack acknowledged the backpacks design and functionality. These backpacks by Crumpler were noted as some of the best backpacks for photographers. Overall, these backpacks were exactly what I was ...

and more »


Positive Web Design Utilises Brand New Wireframes For Clients
PR Web (press release)
The team at Positive Web Design has announced that they will be creating pre-designed wireframes and templates in order to speed up the development process for new clients. Positive Web Design, a web design and development firm well-known for its ...

and more »


5 Top Trends in Web Design for 2012
Caribbean Media Vision
In the world of web design, what is considered to be up to the minute and trendy can quickly become outdated and old fashioned in just a short amount of time. It is important for anyone with a website to stay up to date with their web designs and make ...

and more »


SEO.in Named Fourth Best Android Development Company by bestwebdesignagencies ...
Press Media Wire
The independent authority on web design and development, bestwebdesignagencies.com, has released their list of the best Android development companies for the month of February 2012. SEO.in has been named the fourth best Android development company ...



Positive Web Design Now Able To Build Websites In Variety Of Programmes
PR Web (press release)
Positive Web Design has recently adjusted its design procedures and is now in a position to offer clients websites built in a huge variety of programmes. Positive Web Design, a website design and development company based in Chelmsford, Essex, ...

and more »


Austin Web Design and Internet Marketing Company, Boom Consulting, Publically ...
PR Web (press release)
With Boom Consulting's all-inclusive web design, web development, and Internet marketing packages or a la carte offerings, even companies with the tightest of budgets can afford to have an eye-catching, multi-functional Web presence that's essential ...

and more »


In Naples, Web Design Is Most Important
Present tense Magazine
In Naples web design is taken care of. Search top companies that will provide you with cutting edge ideas, formats and styles to revamp your website. Online search engines have become increasingly popular when searching for contractors.

and more »

Google News

home | site map
Webdesign-box © 2006