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Make it Clear What Your Website is About
Just about every list of the "Top 10 Web Design Mistakes" includes at least one reference to either 1. Not clearly specifying the objectives of your website, or 2. Not making it obvious what your web pages are about. Usually both of these things are mentioned. This usually stems from the inability to look at your business or products from the prospective customer's point of view. Many marketing people confuse their own concerns with those of their potential customers. For instance they think that a sexy manufacturing technique, or the fact that the product uses "materials developed by NASA" will impress their customers. Generally it won't. This is the classic mistake of confusing features with benefits. Saying that a vinyl banner is made of 13 oz vinyl is a feature. Saying that it is "virtually tear-proof" is a benefit -- namely, that it won't be ripped off its moorings and blown away by the first gentle breeze. Web designers are just like all other business people in this regard. We have a difficult time stepping back from our little projects and looking at them from the perspective of our potential customers. First and foremost we should realize that people who visit our sites have no idea what our sites are about until we tell them. So we should tell them. And we should tell them very clearly and quickly. As Vincent Flanders says in Web Pages That Suck Web design is the reverse of a magic trick. In a magic trick, you show the audience your right hand and perform the trick with your left. In Web design, you tell them where you're going first -- and then go there. People don't like surprises. It will certainly confuse them and it could make them angry." Rick Hendershot is editor and publisher of the Linknet Marketing Resource Library.
MORE RESOURCES: Using a Website Editor, Modifying Templates, FTP Client Apps and Basic Aesthetics of Web Design Medium How to Captivate Audiences with Your Web Design Robotics and Automation News 5 Security Risks of Responsive Web Design Security Boulevard 17 Free Web Design Tools, Fall 2023 Practical Ecommerce Antares Systems Unveils Specialized Web Design and Local SEO Services for Small Businesses in Texas Yahoo Finance How to Optimize Your Mobile Website for Organic Search Business News Daily Belfast Web Design Agency Expands to the US, Bringing Innovative Digital Solutions to Washington Washington City Paper 5-Step Web Design Process - business.com Business.com How to Become a Web Designer - Job Outlook | SNHU Southern New Hampshire University Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire 18 beautiful parallax scrolling websites Creative Bloq 5 seriously useful AI web design tools Creative Bloq 6 ways AI is changing web design Creative Bloq How web design trends have evolved Creative Bloq What is Responsive Web Design? Small Business Trends This Web Development Grad is Developing for Esports Full Sail News Why your business needs a responsive web design Arizona Big Media 10 Weird HTML Hacks That Shaped The Internet Tedium: The Dull Side of the Internet Web design firm Integrity appoints 2 to C-suite - St. Louis Business Journal - The Business Journals Web design firm Integrity appoints 2 to C-suite - St. Louis Business Journal The Business Journals In LGBTQ rights case, Supreme Court rules for wedding website designer The Washington Post U.S. announces official web design system Boing Boing 8 Web Design Trends We Noticed in 2023 MUO - MakeUseOf Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine Faculty Profile: Libby Perry (Editing for the Web, Web Design - Media Communications bachelor's) Full Sail News Top 10 web design companies: 2023 reviews and comparisons The Jerusalem Post 3 golden graphic design rules for e-commerce businesses Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering Largest Cincinnati Area Web Design Firms - Cincinnati Business Courier The Business Journals Joint journey: The Ferraz Rodrigues brothers' path to collaborating in web design Illinois State University News Valpo Web Design & Marketing | Partners Valpo.Life SEO and website design: How to build search engine-friendly sites Search Engine Land Opinion | Reasons for ambivalence about the 303 Creative Supreme Court ruling The Washington Post When and Where to Use REM and EM Units in Web Design? hackernoon.com New Interactive Web Design Trends in 2023 Finance Monthly AI tools are killing web design jobs in South Africa Rest of World Comprise wins pair of MarCom Awards for website design and social media marketing excellence Yahoo Finance 19 Free Web Design Tools from Summer 2023 Practical Ecommerce 19 Free Web Design Courses: UX, Graphics, Code, More Practical Ecommerce How far does Supreme Court decision on web design for gay couples reach in Minnesota? - Star Tribune Small Business Website Design Tips - Marketing Business.com Supreme Court rules Colorado web designer can refuse business to LGBTQ people Colorado Public Radio Colorado wedding website designer can refuse gay customers, U.S. Supreme Court rules The Denver Post |
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