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Basic Web Design Principles
Home Page Home page should clearly indicate what the site is about. Provide top level navigation on the first page, your logo, and tell to the visitor what he can found on your web site. Your home page should be informative, and should call your visitor on action. Home page is the place where the visitor decides what he will do, click on some of your links, or leave the site. If you have a discount, or if you offer some free service in attempt to make a contact with potential customers, make sure to provide link to that service on your home page. If you decide to implement flash intro on your first page, make sure to give the user possibility to skip the flash intro. The link "skip intro" should be outside of the flash, because you will force the visitor to wait until the Flash movie is loaded. Navigation structure Place the navigation on the place where the people are used too look for it. Don't experiment with the navigation! I can't stress enough this. Keep the navigation system same on ALL pages. Visitors are not ready to learn your site navigation system. Consistency is the most important thing here. You should focus your effort on building consistent rhythm across all pages of your site. Font size Your font size should be enough big so your text can be read without effort. There are many people who will not bother to read very small letters. Don't loose your visitors because of font size. Optimal size seems to be 12-13 points. Visitors should be able to read your text easy, without any effort. Broke big chunks of texts in paragraphs and make them easy to follow. Line Length The length of a line of type should be comfortable to read. The optimal line length for printed materials seems to be about 10 to 12 words, or 60 to 70 characters. Somewhat shorter lines of about 40 to 50 characters may be more appropriate for larger displays. If the line is too long the reader must search for the beginning of it; if it is too short it will break up words or phrases awkwardly. Creating emphasis Creating emphasis is an important and integral part of designing and typesetting. Handled with taste and good judgment it can help direct and inform the reader. When these qualities are lacking, or someone feels that every word is important and must be emphasized in some way then your web page starts to look like a battlefield and becomes difficult to read! Graphics It's well known that one picture worth more than million words. This rule applies on Internet too. Do your best to show clear, attractive photo of your product. If you offer a service, find a photo which will best describe him. However, be careful about file size. Don't compress your photo to that level to not be clear, but also don't leave the photo on full quality. That will make file size too big, and will increase download time. Gif vs. JPEG Less experienced web designers many times use wrong format to store their picture. Here are few guidelines which will help mistakes to be avoided. If your photo has small number of colors (less then 64) GIF will be better choice. Make sure however to reduce the palette size too. That is, if your image have10-15 colors only, reduce your palette on 16 or 32 colors. Also, if your image contains text, GIF format should be your choice. JPEG use loosy compression method and will cause text and edges to become blurry. If you are saving a photograph - save it as JPEG JPEG images can contain over 32 million different colours. That is much more than the human eye can see. If you want to incorporate large text into a photographic image, JPEG may be a good format to use. While the edges may still get blurred, danger of it becoming unreadable is slim. If you think your image is more important than the text, go ahead and use the JPEG format. Speed Do your best to reduce the download time. We live in a busy world and people are not will to wait long time. Try to reduce size of your graphics as much as possible without to destroy the image. Image must look good, but size (in KB) should be as small as possible. Test before publishing Do your homework, and do it well. Your visitors will not bother to send you an E-Mail that some of your links does not work or that some of your images does not appear. Even if someone do so, it is quite embarrassing. Perform spell and grammar checking. Remember that in many cases visitor will build his opinion about you or your company on base on your web site. When published, site should not contain any "under construction" or "coming soon" messages. About The Author Zoran Makrevski is founder and CEO of SEO.Goto.gr. Since 1998 has focused on E-Commerce and attempts to bring more traffic to the customer sites bring him in the SEO industry, and he is running his own company today. Search Engine Positioning Firm
MORE RESOURCES: Website Design: What's the Best HTML Editor? | Florida Realtors Lecturer, Digital Media (Web Design) (Level A) job with ... Times Higher Education Web Design North Offers Inbound Link Building Services in Canada Digital Journal Auto Body Shop Marketing Company Shares How To Leverage SEO ... Digital Journal Fuerza Studio Wins Prestigious Netty Award & Takes Home ... Fort Worth Star-Telegram Wix vs. Squarespace | Website Builders | U.S. News U.S. News & World Report AI tools are killing web design jobs in South Africa Rest of World SoxProspects.com has long since advanced from a passion project ... The Boston Globe Top 10 web design companies: 2023 reviews and comparisons The Jerusalem Post Best Website Builders for Small Businesses (2023) | U.S. News U.S. News & World Report Director, Digital Strategy - Emory Communications and Marketing ... jobs.chronicle.com U.S. announces official web design system Boing Boing 19 Free Web Design Tools from Summer 2023 Practical Ecommerce The Pros and Cons of Creating a Website With Canva's Website ... MUO - MakeUseOf Motor Carrier Operations: Improvements Needed to Federal System ... Government Accountability Office Full Stack Developer Job Description: Templates for Hiring for Your ... Small Business Trends Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine Joint journey: The Ferraz Rodrigues brothers' path to collaborating ... Illinois State University News About Web Design and Development | Web Design & Development ... Utah Valley University When and Where to Use REM and EM Units in Web Design? hackernoon.com Área de web design tem alta demanda por profissionais Portal Comunique-se Wix's new web design platform looks seriously cool Creative Bloq Mizzou alumna uses web design expertise to give back to ... University of Missouri College of Engineering 16 Best AI Tools for Web Designers Designmodo The Mysterious Case of the Fake Gay Marriage Website, the Real ... The New Republic Website Development: In-Depth Guide For Beginners Search Engine Journal Top 10 Web Design Mistakes: What Businesses are Doing Wrong Times of India Capturing codes: New England 7th graders learn web design Dickinson Press Web design, development firm named among Inc. Best Workplaces SiouxFalls.Business WAcademy's Web Design Interns Have Successfully Developed Over 30,000 Free Websites for Global SMEs Yahoo Finance 22 Free Web Design Tools from Spring 2023 Practical Ecommerce Opinion | Reasons for ambivalence about the 303 Creative Supreme ... The Washington Post This Colorado web designer doesn't want to make wedding sites for ... Colorado Public Radio Portfolio Requirements for Web and App Emphasis | Web Design ... Utah Valley University Beit Lehi Project | Web Design & Development | Digital Media Utah Valley University The ultimate guide to web design: Learn the fundamentals Interesting Engineering How does web design influence how we read online? Reader's Digest Top Web Design Trends 2023 Designmodo |
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