| |
| |
|
Effective Website Design For Massive Traffic
STEP 1:Do your homework Plan and think about your content. Think big, have a vision of at least a 100 page site. The pages should have "real content", as opposed to link pages, resource pages, about/copyright... etc pages. STEP 2:Buy Domain name: Invest in an easily brandable domain. You may want "google.com" and not "mykeyword.com". Keyword domains will go no where, whereas branding and name recognition are the in thing. The value of keywords in a domain name have never been less to Search Engines. Get them STEP 3:Site Design: As a rule of the thumb: develop for MS Internet Explorer. As for text content, it should out weigh the html content. Spiders are not to the point they really like eating html 4.0 and the mess that it can bring. Use less of these heavy stuff: flash, dom, java, java script. Go external with scripting languages if you must have them - there is little reason to have them that I can see - they will rarely help a site and stand to hurt it greatly due to many factors most people don't appreciate (search engines distaste for javascripts is just one of them). Arrange the site in a logical manner with directory names hitting the top keywords you wish to hit. Don't clutter and don't spam your site with frivolous links like "best viewed" or other counter like junk. Keep it clean and professional to the best of your ability. Visit Google.com and learn from them. Simple is retro cool - simple is what surfers want. Your site should respond almost instantly to a request. If you get into even 3-4 seconds delay until "something happens" in the browser, you are in long term trouble. That 3-4 seconds response time may vary for site destined to live in other countries than your native one. The site should respond locally within 3-4 seconds (max) to any request. If you need help, visit http://www.xcelweb.com for the latest web design packages. STEP 4:Check Page Size: The smaller the better. Keep it under 15k if you can. The smaller the better. Keep it under 12k if you can. The smaller the better. Keep it under 10k if you can. STEP 5:Build Content: Build one page of content and put online per day at 200-500 words. If you aren't sure what you need for content, start with the Overture.com's keyword suggestor and find the core set of keywords for your topic area. Those are your subject starters. STEP 6:Check Keywords' placing Use the keyword once in title, once in description tag, once in a heading, once in the url, once in bold, once in italic, once high on the page, and hit the density between 5 and 20% (don't fret about it). Use good sentences and spell check it. Spell checking is becoming important as search engines are moving to auto correction during searches. STEP 7:Cross links: Link to on topic quality content across your site. If a page is about food, then make sure it links it to the apples and veggies page. Specifically with Google, on topic cross linking is very important for sharing your Page Rating (PR) value across your site. You do NOT want an "all star" page that out performs the rest of your site. You want 50 pages that produce 1 referral each a day and do NOT want 1 page that produces 50 referrals a day. If you do find one page that drastically out produces the rest of the site with Google, you need to off load some of that pr value to other pages by cross linking heavily. STEP 8:Put it Online: Make sure the site is "crawlable" by a spider. All pages should be linked to more than one other page on your site, and not more than 2 levels deep from root. Link the topic vertically as much as possible back to root. A menu that is present on every page should link to your sites main "topic index" pages (the doorways and logical navigation system down into real content). Don't put it online before you have a quality site to put online. It's worse to put a "nothing" site online, than no site at all. Go for a listing in the ODP. If you have the budget, then submit to Looksmart and Yahoo. If you don't have the budget, then try for a freebie on Yahoo. About The Author Brian Daniels mailto:sales@xcelweb.com is the founder of www.xcelweb.com, a company dedicated to online Internet Marketing and Web Design. He has just released a new Ebook dedicated to Internet Marketing.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How To Write An Effective FAQ Page Websites that have multiple pages usually have a Frequently Asked Questions (FAQ) page. There are several good reasons why you should have one. 3 Tips You Can Use Right Now to Improve Your Web Sites Usability Studies done by Jakob Nielson the man touted as the, "King of usability" by Internet Magazine showed that people do not read on the web like they would normally read offline.So what does this mean to you and why should you care?Visitors to your web sites are in a rush, they want the information you promised and they want it NOW. How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.Your coach is number one on Google and 35 other search engines with the key words, "book coaching. Wording Up Your Website Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website. .htaccess to Mask Errors on Your Website The .htaccess file is a control file located in your webservers directory. What You Should Ask a Web Designer Before You Hire Him You've thought about it and you're ready to go. You're ready to give your business an online presence. Basic Graphic Design Wether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that those of us trained in the commercial art/graphic design field don't always share. Designing Your Web Site For ALL Browsers Let's face it. Building a web site that browses consistently on multiple platforms and multiple browsers is not always as easy as we would like. Website Woes: Top Five Offenders I see a lot of mistakes, but here are the top five offenders you need to correct to give your site a boost. Bad Title. Title Tags - How to Make Them More Effective The title tags of your web pages are more important than most web authors realize. Once you understand why the title is so important, you can easily write more effective title tags. Your Web Site Is A Wonderland: What Picassos Art Taught Me About Persuasive Design Whenever singer John Mayer sings his romantic song, "Your Body is a Wonderland", I can't help but think of web sites and usability. As a usability consultant, I see the devotion to his lover, and the time he spent uncovering every detail of her being, as the way most web site designers think we approach their web sites. Using CCS to Eliminate Tables CSS or Cascading Style Sheets has opened up tremendous possibilities for improving web site designs, web page layouts and adding new features. The HTML code can be made shorter, cleaner and simpler by CSS resulting in faster loading of web pages, and making them more accessible to search engines. Questions to Ask When Designing a Website for Clients Questions to ask when designing a Web Site for your client (s)."Excerpt from the book: Graphic Artists Guild, Handbook Pricing & Ethical guidelines Written by: Brent ParkerThese questions are a great tool to use when trying to develop your clients website. Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Clients? There are literally thousands of different options, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful:Client-centric and easy to remember name(s)Your website can have more than one domain name that directs potential clients to the single site. Keep Your Navigation Simple! Navigation must be simple. Since it's the backbone of your site, it's imperative that visitors be able to understand it. Top Six Ways To Make Your Visitors To Hate YOU! We will take a look at why your visitors may hate you maybe already do! There are many things that make YOUR visitors dislike you, but we take a look the top sex things that make your click the back button on their browser.1. Web Site Templates and Their Benefits Unarguably, the most important part of your website is content. To draw in clients or customers, you need captivating content and search engines are blind to web design. Testament To Testimonials We have all seen websites showcasing their testimonials either spread strategically throughout the site or all together on their own glorious page. They're there with the intent of leading us toward that high dollar purchase or convincing us of something's legitimacy. Pages to Include in Your Website What pages need to be included on your website? The answer varies for each type of business and depends on how informative you want your website to be for potential clients. Below is a list of sample pages for you to review while you plan out your website. Hiring The Right Webmaster The Questions You Should Be Asking ?The Answers You Should Be ReceivingWhen interviewing webmasters, don't let price be your deciding factor. Among webmasters there is a split between those who are skilled in the fine art of Search Engine Optimization (SEO), and those who are not.
|
| home | site map |
| Webdesign-box © 2006 |
