webdesign articles


Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Clients?





There are literally thousands of different options, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful:

  • Client-centric and easy to remember name(s)
    Your website can have more than one domain name that directs potential clients to the single site. Your service professional business website should have at least two domain names. One being your name, which is the most likely thing a client will try if they don't have your web address handy, e.g. www.bethmlyons.com or www.michaelport.com and should be something that speaks to the market you serve, e.g. www.techiecoach.com, or www.smallbusinessexcellence.com.

  • Something that grabs your client's attention
    You have 3 seconds to grab your potential client's attention before they leave, potentially forever. Engage their passion, inspire their imagination, and give them something of value in exchange for their email address.

  • Language that speaks directly to your target market
    Your site should speak to the needs and desires of your target market in language your client uses and understands. Offer specific solutions, and describe the benefits of they'll experience from working with you.

  • Success stories that establish you as an expert
    Demonstrate your expertise. Share your personal story. Share success stories and testimonials from past and current clients.

  • A Call to Action
    You must have a clear 'call to action'. What do you want your visitor to do? Your 'call to action' must be one which is easy and obvious for your potential client to take (sign up for your newsletter, special report, etc.).

If you include each of these 5 things, and you provide solution-oriented offers to the current needs and desires of your target audience, you'll not only distinguish yourself from other service professionals, you'll lay the foundation for ongoing web-based success.

Visit http://www.awardwinningwebcourse.com for a simple, step-by-step guide to developing highly effective websites.

About the Authors
Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.

Beth M. Lyons has over 15 years of experience helping the not-so-technical among us get comfortable with, learn, and then master the techniques they need and want to use. She has a gift for seeing implementation and "best-use" strategies, and communicating them in 'real english.' http://www.techiecoach.com


MORE RESOURCES:

Positive Web Design Utilises Brand New Wireframes For Clients
PR Web (press release)
The team at Positive Web Design has announced that they will be creating pre-designed wireframes and templates in order to speed up the development process for new clients. Positive Web Design, a web design and development firm well-known for its ...

and more »


5 Top Trends in Web Design for 2012
Caribbean Media Vision
In the world of web design, what is considered to be up to the minute and trendy can quickly become outdated and old fashioned in just a short amount of time. It is important for anyone with a website to stay up to date with their web designs and make ...

and more »


Positive Web Design Now Able To Build Websites In Variety Of Programmes
PR Web (press release)
Positive Web Design has recently adjusted its design procedures and is now in a position to offer clients websites built in a huge variety of programmes. Positive Web Design, a website design and development company based in Chelmsford, Essex, ...

and more »


In Naples, Web Design Is Most Important
Present tense Magazine
In Naples web design is taken care of. Search top companies that will provide you with cutting edge ideas, formats and styles to revamp your website. Online search engines have become increasingly popular when searching for contractors.

and more »


iD Tech Camps Introduces New Web Design & Photography Class
San Francisco Chronicle (press release)
Summer education leader iD Tech Camps has announced a new class, Intro to Web Design & Photography. Students will learn the principles of web design, graphic arts, and photography in weeklong summer classes with personalized curriculum.

and more »


Virginia Web Design Firm Offers $1000 Small Business Incentive
Daily Markets
Advanced Web, a Virginia web design firm, is offering small businesses $1000 worth of web services for free when they engage in a new contract for web development or for search engine optimization from now until the end of February.

and more »


Different aspects of web design
PRWire
Therefore, utmost care should be taken while you go through the process of web design. Though it's not a big deal to get a nice webpage for your website, getting everything in the righ Your website design must be appealing and also cater to the need of ...
A Long Island Web Design Company Now Ready to Offer ServicesEmpowered News (press release)

all 2 news articles »


Web Design Students' Works Showcased
Patch.com
Web design instructor Robert Iarossi presented web pages created by students during the Board of Education meeting. By Alana Quartuccio Web design instructor Robert Iarossi shows the audience at the Board of Education meeting a webpage on the subject ...



Small Business Web Design Company, Websonalized.com, Launches Beach Volleyball ...
PR Web (press release)
Los Angeles web design company launches a website intended to connect people that want to learn beach volley ball with coaches. The animated colorful web design gives the visitor a sense of excitement. ...I hope that this website becomes something of a ...

and more »


Telegraph.co.uk

Scientists uncover strength of spider web design
Telegraph.co.uk
The second is thinner and stickier and is referred to as “viscid silk”. This type of strand is used to create the spiral threads which are mainly used to trap prey. Scientists uncover strength of spider web design.
A spider web's strength lies in more than its silkEurekAlert (press release)
Spider Web's Strength Is in the Silk and the DesignKansas City infoZine
How to Build a Hardy WebScience AAAS
RedOrbit -BBC News -Azom.com
all 48 news articles »

Google News

home | site map
Webdesign-box © 2006