| |
| |
|
The Key to Getting More Magic Shows Booked Online
This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it. I explained to him the purpose of having a website and what you want visitors to do when they land on your site. Why Do You Have a Website?The number one reason magicians have websites is ego. They want to be able to say to people, "You can visit my website at www.bite-me-hard.com." When the person visits the website they usually see one of two scenarios:
The typical magician's site is wonder to behold. How can one person find so many different ways to use free animated graphics on the home page? It is clear that the magician designing his site learned how to color text, change fonts, and increase font size. All done in the same paragraph! Check out my prior article listed above for a detailed discussion of this topic. Your website exists to get people to give you their permission. That's right, their permission. The goal of the website is to get visitors to give you their name and email. Believe it or not this is valuable information that is not given away freely. The website must be structured to induce people to trust you enough to give this information to you. This is why brochure sites and typical magician's sites don't usually work well. If you haven't built a relationship with the potential client, then it is unlikely they will book your magic show. It is like it was in high school. You can walk up to the prettiest girl in school and say "Do me!" Chances are it won't be effective. Your website must establish a relationship with potential client and gain her permission. After that you can approach her and say, "Book me!" Purpose of Permission MarketingThis approach to marketing is called Permission Marketing. It has always been practiced but Seth Godin coined the term with his book by the same name. Buy a copy and Amazon or your local bookstore. The purpose of Permission Marketing is to turn strangers into friends, and friends into clients. I am not recommending spamming people to get more magic shows. The key elements of Permission Marketing are communications from you are expected, individualized, and interesting to the person. Let,s look at the elements in the context of emails: Gaining Permission With Your WebsiteYour website will impact your ability to gain permission from visitors. Two general considerations are content and design. If you have not taken the free Master Course on Selling Services, I strongly encourage you to do so. The course covers the topics of contents and design in more detail. You will find material that you can use on your website right now. People searching the web are looking for good information. They will trust and reward those who give them the information they seek. Many will give you permission to contact them again. This opens the door to build trust and gain a loyal customer. What kinds of content should the site provide? The simple answer is whatever the person is looking for. Let's assume a mother finds your website considering the possibility of hiring a magician for her daughter's next birthday party. She doesn't care that you do gospel illusion shows or trade shows. In fact she might be put off by it. If this magician does all of these other things, how important is my daughter's birthday party going to be? You must view your content from the visitor's perspective. Provide content that she can use. For example, you can provide a general guide to hosting a magical birthday party. Let her know if she signs up with her name and email you will send her a detailed step by step guide to hosting the perfect magical birthday party. You could also put magic birthday party invitations on your site personalized to your magic show, but with space for it to be individualized to the child and her birthday party. With relevant and useful content you will begin to build trust. You will get her to give you her name and email. You provide even better content and increase her trust. You can contact her about how your magic show will make her daughter's birthday party one to be remembered always. The key to providing content is to over-deliver on the person's expectations. Remember this: The goal of your website is turn strangers into friends, and friends into clients. The design of your site is also important. Your site must be easily navigated. You want visitors to find the information they are seeking quickly and easily. Graphics add to the site but can become clutter if you are not careful. It should have a clean look. Don't be afraid to use a plain white background. It looks good and text can be easily read. I would avoid reverse colors for text. Light text on dark background can strain the eyes if there is much material there. An example of this approach is Learn-Great-MagicTricks.com. This new site is still growing. It is clean looking. Information is easily found. The content is useful for people learning to do magic. Within one month, the site was listed in most search engines, had decent rankings, was getting newsletter subscriptions, and most importantly the site was earning money. The point is that this advice works and I use it myself. Copyright 2005 J.L. Siefers, All rights reserved. J.L. Siefers has been performing great magic for years. He has written extensively on many topics in magic. He has shown hundreds of people how to successfully learn to do great magic tricks. Want to learn to do magic? Click now to get your FREE magic tricks! http://www.Learn-Great-Magic-Tricks.com Sign up for The Magic Way newsletter! It's FREE: http://www.learn-great-magic-tricks.com/magic-newsletter.html
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Web Page Building for Beginners 2 A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. Other Ways to Look at Things Many people today are tired of the Microsoft software that came pre-packaged with their operating system. Some have switched over to Apple's Macintosh line, but for the most part we just put up with what we have. Website Savvy: 10 Key Steps to Turn Your Customers ON! "How to turn "slightly interested" customers into "I've got to have it!" customers!"I am truly amazed as to the lack of information websites contain. You would think that a business would realize that a potential customer would at least like to know how to contact the customer service department. Good Websites Stand Out From The Masses Of Boring, Hard To Travel Sites Good websites stand out from the masses of boring, hard to travel, and overly commercial sites that now rule our Cyberspace. Interactivity and integrity are necessary for a site to become a hub of activity. 10 Important Web Design Tips: SEO Friendly Website A website should firstly be searched out by visitors before talking about attracting or retaining those visitors. Nowadays, a "well designed website" does not only relate to a web site's visual attractiveness but more importantly, how friendly it is with search engines. Attention Grabbing Web Design Will Kill Your Sale! In the of-line marketing world it is all about trying to get the attention of the potential consumer to a commercial message.The primary goal is to get noticed by the public. How To Start An Internet Business - Designing For Usefulness The first step to starting any Internet business is conducting keyword research to determine if there is any interest in your idea. Once you identify a need, it's time to consider what your site should look like. Why Long Web Pages are Better than Short Ones Many Internet sites that try to sell you something have very long pages. Why is that do you think? Well, it appears that long, scrolling, web pages lead to more sales than short pages. Tips for Getting More Sales From Your Website (1) Create a Direct Response Website, with the minimum number of pages possible (e.g. Content - the Key to Long Term Success Every day internet marketers are inundated with the latest fad or must have program. But the one tried and true asset which is vitally important to the long term success of your online business is valuable CONTENT. How To Set Up A Professional Website On Your Own Using Web Templates To create professional websites is not an easy task by any means. There are many things that you got to take into consideration like easy navigation, strategic links, clean coding, professional layout, easy downloading, scanability, usability and so on. 6 Reasons Why Using Flash is a BIG Mistake Most web designers and web design companies will try to convince you that if you want your business to have the best site possible that you MUST have a flash site. Flash, for those of you who are newbies, is a software program that can create really cool special effects and animations. So You're Hiring a Web Designer-You Have the Right to Demand these 7 Perks Whether you're hiring a designer who has created 10 sites or 1000 sites for other businesses, there are 10 things every website should do for you.1. How Do You Make A Website? No, that's not the real question. The real question is "How in the Heck Do You Make a Website???"You do not have to buy software. Web Designing Tips Easy That's how you'd like life to be, right? Especially when you're creating a website on your own. But that doesn't mean you want the site to look severe and just functional. Power of Squeeze Pages for Realtors Squeeze pages are a very hot topic in the internet marketing scene. What a squeeze page is is a page that is built to get someone to take an action. To Hire or Not to Hire a Website Designer In the early years of the internet the actual design of a website was either very basic or had to be done using a software package that needed a specialist to use it. Not surprisingly, website designers were in short supply and could command huge fees for their services. Welcoming Your Website Visitors Imagine you're going on a blind date. You've heard wonderful things about this person, and in your heart of hearts you're thinking -- hoping -- this might just be "the one. The Top Ten Checklist For Low Web Site Sales You have good traffic, but low client sign ups and other sales. Web sites are only as good as their copy. Web Site Accessibility Making your site accessible means making it available to be used by all. It's too easy to think that what looks ok to you will do for all.
|
| home | site map |
| Webdesign-box © 2006 |
