![]() | |
![]() |
The Top Ten Checklist For Low Web Site Sales
You have good traffic, but low client sign ups and other sales. Web sites are only as good as their copy. If your Web sales are down, check your copywriting. Next time you think Web site--either putting up a new one, or wanting to improve yours for more contacts and sales--use this checklist: 1. Replace long paragraphs of copy with short benefit-driven headlines. Incorporate sound bites or questions your visitor will feel compelled to respond to such as "Follow up or Foul Up?" 2. Make your copy beneath the headlines short and snappy. Your potential clients come for easy-to-read material. Like you, they are in a hurry, and want free information fast. 3. Put yourself in your targeted visitors' shoes. Think, "why are they at my site?" They want two things: 1) free content such as articles or tips about your service or product and 2) how you can solve their problem or challenge--the top benefits you offer. 4. Give your web visitors a lot of free information. That's why they come to your site. After visiting you 5-10 times, they are more likely to buy from you. Place a command like "Please book mark this site. We put up new information each two weeks." Add a new link called "free articles." 5. Aim your copy at your targeted market. The biggest mistake we make is not defining our target audience before we write Web copy. When we use shotgun promotion aimed at many groups, we don't get well known as the savvy expert in our field, and lose visitor's attention and loyalty. Choose one audience first and aim your copy at them. You can later add special links for other audiences. 6. Give your visitors a variety of articles, such as an interview or you solving a client's problem, to post in your "free articles" link. Put a new one up every 2-3 weeks. Put "NEW!" beside each new article to draw attention to it. 7. Categorize the types of articles you post on your site. Think about "under 500 words," "how-to tips," or "top ten lists." Help your visitors get to the articles they want and need. Offer your articles by autoresponders too. 8. Present your copy to inform, convince, and compel your visitor to click and buy. For your coaching services, place links such as "Why Choose your name?" or "On Book Coaching." or "Coaching Packages." Include proper headlines on your home page. 9. Keep your language simple. Even if your audience is a rocket scientist, keep your copy at 10th grade level or lower. Online visitors want short sentences, short paragraphs no more than 4-5 lines. When visitors see a long paragraph, it may look too hard to read and digest. They just click away. Remember they want their information easy and fast. 10. Write a list of 5-10 benefits of your service. Transfer this into your coaching sales piece on your Web site. You'll need to include coaching outcomes, their needs, the value they receive, and the main area of focuses you can give them. Stop long descriptions of you and your mission. Focus more on your Web visitor who came to learn about how she can benefit from your service. Make your reader say, "This is amazing. I want this!" Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES: Web Design Trends for 2025 crescentvale.com Web Design Market Size & Share | Industry Growth [2032] SkyQuest Technology Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media Web Pacific Lutheran University 2/6/25 – EXPLORE OUTDOOR HAWAI‘I SITE WINS WEB DESIGN GOLD Department of Land and Natural Resources - Hawaii (.gov) Drive Growth with E-Commerce Website Development Services London Daily News Mozaic - Web Design for blockchain startup DesignRush A Surge in Mobile-Optimized Web Design Reported for Wellness Brands Across New York: Laser by Aleya Stays Ahead of the Curve Yahoo Finance California Privacy Penalties Focus on Quality Checks, Web Design Bloomberg Law News California Tourism Leverages Interactive Web Design to Engage Gen Z and Millennial Travelers: You Need to Know Travel And Tour World Digital Silk Guides California Tourism Boards on Interactive Web Design to Attract Next-Gen Travellers Yahoo Finance Top Web Design Trends for 2025 Designmodo Digital Silk Wins April Best Web Design Award for Knockouts Haircuts & Grooming Website Yahoo Finance Best Web Design Companies Forbes 15 Web Design Trends for 2025 DesignRush ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company 8 Best Apps for Web Designers in 2025 DesignRush Best Website Design Inspiration: Amazon DesignRush 11 Best Interactive Website Designs in 2025 DesignRush Best web design software of 2024 TechRadar 16 Best Modern Website Designs of the Moment DesignRush 18 Best Tech Website Designs in 2025 DesignRush Web 3.0 And The Evolution Of Website Design: What You Need To Know Harlem World Magazine 10 Best Medical Website Designs (2025) DesignRush USPS Website Design: A Detailed Overview DesignRush The Quake's Website Design Analysis DesignRush Lululemon Athletica Website Design Review DesignRush BUSINESS SPOTLIGHT: Young Web Design keeps businesses current The Bradford Era 5 Upcoming Web Design Trends for 2022 SitePoint Best website design service of 2024 TechRadar Digital Silk Examines How California Retail Brands Are Using Interactive Web Design to Boost Engagement Yahoo Finance Case Study | How to Create the Perfect E-Commerce Site | BoF The Business of Fashion 11 Best Minimalist Websites for 2025 DesignRush The 6 Best Web Design Courses Worth Taking in 2024 TechRepublic Local Web Design Company Has a Long-Standing Relationship With the Sarasota Film Festival The Suncoast Post Beyoncé Website Design Analysis DesignRush |
![]() |
![]() |
![]() |
RELATED ARTICLES
Why Content is King of Website Design If there's one thing that most web site developers can agree on, it's this: content is king.That's not, of course, to say that good design doesn't matter. Graphic Design Can Make or Break Your Web Site We all want high impact graphics for our Web sites - Right.Sometimes it is easy just to pick a template that comes included with a site builder and or hosting package. Web Advertising: 10 Little Known Tricks To Help Convert Your Traffics To Buying Customers You may not believe it, but people still judge thingsby their appearances.How does your website look?The appearance of your web site text can actuallyincrease or decrease your sales. How to Create A Homepage That Works Want to know what the worst thing to say on a homepage is?"Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. 6 Design Flaws Newbie Web Designers Make: Fool Everyone Into Thinking You Know What Youre Doing Even if you're not an accomplished webmaster you can still have a professional looking website. You may be like I was five years ago-you're teaching yourself web design and you're starting to catch on to that HTML stuff. 10 Important Web Design Tips: SEO Friendly Website A website should firstly be searched out by visitors before talking about attracting or retaining those visitors. Nowadays, a "well designed website" does not only relate to a web site's visual attractiveness but more importantly, how friendly it is with search engines. The Newbie's Guide to Small Business Web Design You've got a concept for a business, are excited about putting it out on the Internet, know a little bit about computers and the Internet, but know nothing about building a web site, or web design.You can still be highly successful and save money by doing the job yourself so long as you've got the willingness to learn and the time to spend on the project. What is ASP.NET ASP.NET is a new programming framework from Microsoft for developing next generation web Applications. Click Here See, works every time. Seriously now, for some reason people keep leaving your website and you can't figure out why. 6 Reasons Why Web Templates Are Todays Trend As the Internet blooms at an alarming rate, so as the numberof websites out there. Appearance, layout, presentation andloading times are just a few of the main essentialcharacteristics of a successful website. Your Graphics- Are They Really Working For You? (Making Your Graphics Work For You)It's no secret that a picture is worth a thousand words or that people really do judge a book by its cover. Effectively using graphic headers, e-covers and background graphics can send your profits soaring. Hiring a Graphic Designer You've come up with a great product. You've got the sales letter written for your website. Cool Web Design And Promotion Tips This article gives free tips on how to find a cheap website designer and free tips on website promotion services.Cheap website design services. Web Marketing: Design Mistakes That Drive Customers Away In Droves They may look cutting edge, but if you want a web site that contributes to your bottom line here are some design ideas you will want to avoid:� Opening with Flash. If your site opens with a movie that your prospect is forced to sit through, no matter how short, before they can get to your "welcome" or "home" page, you are losing customers. Get Rid of Your Frames A few years ago a lot of websites utilized frame technology.A website that uses this frame technology is apparent when the left hand or top of the screen stays the same and the inner part changes when links are clicked on. How Does Your Website Measure Up? Does your website make a good first impression? Is the navigation intuitive? Is the content appropriate for your audience? You've had your website up and running for a while now but you've always had a nagging suspicion that your website is lacking effectiveness and you just can't put your finger on it. You've dabbled with colors, added/removed images re-written the text but it still feels as if everything just isn't working together. Design With Purpose If your website is falling through the cracks, the chances are that the site has no message, no central core to build traffic or a core readership. Websites that try to do everything usually fail. Website Design - Choosing Your Colors Wisely Colors convey emotions and emotions heavily influence the decision-making process. Your choice of colors for your website should mirror the message and feeling you to hope to communicate to the viewer. What I Look For In a Website As my occupation is that of a proofreader, one of the first things I look for in a website is quality copy; to me it's important that the textual content is clear and concise with correct spelling and proper punctuation. Many websites I have looked at have sadly failed to follow this basic rule and the build emphasis has been centred on flashy eye-catching graphics, quite often at the expense of the copy. Event Planning Must Include An Event Website As part of your event planning you should seriously consider registering a special event domain. That should in fact be the first step for your planning of any event. ![]() |
home | site map |
Webdesign-box © 2006 |