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3 Tips You Can Use Right Now to Improve Your Web Sites Usability
Studies done by Jakob Nielson the man touted as the, "King of usability" by Internet Magazine showed that people do not read on the web like they would normally read offline. So what does this mean to you and why should you care? Visitors to your web sites are in a rush, they want the information you promised and they want it NOW. If they don't get the information they want they will leave and this means you lose the sale, the opt-in or whatever action you want the visitor to take while at your site. The following 3 tips will help you give your visitors what they want and in a way that will increase your web sites usability. 1. Concise TextBy keeping your paragraphs down to one single idea you can help speed up how your visitor absorbs your information. For example, instead of: "In today's market place many people tend to become overwhelmed with the over hyped and highly charged writing that most web sites employ to gain visitors business. This causes people to be turned off by the sites language and ultimately they will click the back button on their browser and leave." Why not say, "Today more than ever people are turned off by over hyped marketing language of websites they visit and because of this frustration they will end up leaving your site." See how that short, to the point paragraph says the same thing but quicker? Go through your home page first and take out long, multiple thought paragraphs and edit them down to be precise. One idea per paragraph once you finish your thought (in 3-4 lines) start another paragraph. 2. Scannable TextWeb site users do not read online text. They scan it. Use short bold text, for example in the form of a hyperlink, to make important information stick out from the page. Bullet lists are an invaluable tool as well. Put your important sets of words in bullets. For example instead of, "You will learn how to create your own web site, design pages that load faster, pick the right color scheme, and improve your sites navigation." Use this, "You will learn: How to create your own web site Design pages that load faster Pick the right color scheme And improve your sites navigation." Use Subheadings through out the page. As you go through your pages pick out the important points and put them in heading tags. Heading 2 and 3 work the best but the heading 1 tag will also work. This will break the page up for the reader and they will be able to get the information they want simply by scanning your pages. 3. Be ObjectiveFar to many web sites are "me" oriented. In other words your site is about making money for you and you want your visitor to stay at your site and buy from you. So what do you do? You force them to stay at your site even if they are not interested in your product or service any longer. Doing this only serves to damage your reputation and cause visitors to leave with a bad taste in their mouth. Being objective means putting links to other related sites through out your web pages and allowing the visitor the free will to either stay at your site or leave and find the information they are looking for somewhere else. In the end this is not a bad thing because you, as the site owner, can direct them to the sites you want them to go to. However, seeding your pages with a bunch of recommendations to other sales sites is not the smartest way to do this. Offer them free information along with sites that you receive compensation from as well. This way you are being objective and offering your visitor valuable information they can use at the same time. In ConclusionTake a few days and walk through your web site and find the long paragraphs and make them more concise. Bold important text, create subheadings for extremely important points and create more bullet lists where needed. Finally, add more out bound links to your information and show them you are objective and care about their needs. Internet users are getting tired of the hype and they are speaking out with their browser's back button. By taking the time to make these changes you will improve your sites usability and your visitors will thank you for it by doing business with you. About the author:Jason Mann is a profitability consultant for online businesses who specializes in finding untapped profit areas and showing business owners how to increase their revenues by tapping these unseen resources. For more web business articles visit: http://www.majorprofitmargins.info
MORE RESOURCES: Early greats of web design Boing Boing World Parrot Day, International Flight Attendant Day, Web Designer Day: What is celebrated in the world and in Ukraine on May 31 Українські Національні Новини Digital Silk Announces U.S. Companies Prioritize Custom Web Development to Meet Accessibility and SEO Demands Yahoo Finance Form, function, freshness: law firms and website design Law Society Journal Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media Framer Launches AI Features to Supercharge Web Design, Democratizing How Stunning Websites are Built Business Wire Performance-Optimized Web Development Projects by Digital Silk Potentially Helping U.S. Brands Improve Core Web Vitals Yahoo Finance Enjoy Our Nature Packaging Design Analysis DesignRush Web Pacific Lutheran University Web Design Trends for 2025 crescentvale.com Grow Your Local Business with WebLime’s Web Design & Marketing Solutions Potomac Local News Shaga Odyssey Website Design Analysis DesignRush Designers! Did you know you can use Canva to build a beautiful website? Here's everything you need to know Creative Bloq Best Web Design Companies Forbes Taylor Swift uses unlikely design element to drop major Easter egg – is Reputation coming? Creative Bloq California Privacy Penalties Focus on Quality Checks, Web Design Bloomberg Law News ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company 8 Best Apps for Web Designers in 2025 DesignRush 11 Best Interactive Website Designs in 2025 DesignRush 16 Best Modern Website Designs of the Moment DesignRush 18 Best Tech Website Designs in 2025 DesignRush Web 3.0 And The Evolution Of Website Design: What You Need To Know Harlem World Magazine California Tourism Leverages Interactive Web Design to Engage Gen Z and Millennial Travelers: You Need to Know Travel And Tour World 10 Best Medical Website Designs (2025) DesignRush Digital Services John Guilfoil Public Relations The Future of Web Development: Trends and Technologies on the Horizon IoT Business News Web Design Statistics By UI/UX, Market Size, Web Development, Industry and Demographics Coolest Gadgets Revolutionizing Web Design: How Squarespace's Design Intelligence AI Empowers Creators Boy Genius Report Case Study | How to Create the Perfect E-Commerce Site | BoF The Business of Fashion |
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