![]() | |
![]() |
Tips for a Successful Website for Any Organization, NGO or GO
Most NGOs (Non-Governmental Organizations) don't understand these important aspects of a successful website. Even many governmental organizations (GOs) could improve their sites by following these tips. 1. Everything should be viewed and evaluated with the eyes of the visitor: "What's in for me" as the main benchmark for a successful website. That is pertaining to the copy and to the content what ever directed to members or non-members: "You will here find ...." is a better and more inviting statement at the home page, than: "We are the main organisation of ......" 2. Most visitors on the Internet are searching for information, so please provide them with that. 3. Concentrate content on themes, because that will give you an easier way to the attractive top search positions at the main search engines and to be included in some directories, (Google, MSN, Ask Jeeves, Yahoo, Open Directory, AltaVista etc.). Site-Build-It is probably the best approach to fulfil that requirement. 4. Make navigation easy and transparent on all pages. 5. Have a search facility, best on all pages. www.FreeFind.com offers a free and useful service. I use it on a number of websites, for example about photos: www.azfotos.com . In addition to the search facility for the visitor it gives you a record of what people have actually been searching for. In that way you can prioritise the stuff available for people on your website when you revise your pages. Google is also offering a search box, but only with the pages they have indexed, and you cannot get any record of the searches. 6. Try to organise the content of your website quite "flat", meaning the visitor does not have to dig too deep into your website to find what he/she is searching after. Most visitors will at best not go further deep than to the 3rd level. This is the same with "spidering" bots of search engines. 7. Have your contact information visible on your home page (first page), including address, phone, fax, email, may be even postal giro, bank account etc. - All to make it more easy for people to find the kind of information they need about your organisation. Avoid to write the email address, use a script to hide it from email harvesters and spammers. 8. Make it easy for visitors to find information on people, their phone numbers and email address and keep them updated. Do the same for departments of the organisation. 9. Keep each resource in only one place and make many links to them around on other pages.. 10. Make it visible when you have provided new material at the website. 11. Make your website SIMPLE and quick loading. Avoid heavy graphics, flash movies etc. They will not help your visitors, but only help them click away. If you use graphics, you have to optimise them for the smallest amount of file size. GifBot, http://www.netmechanic.com/GIFBot/optimize-graphic.htm , can do it free and online. Else use one of the picture editing programmes available with the function like 'publish picture on the web'. 12. Keep your web copy short e.g. use a new paragraph for every 4th line. Make bullet points. files. 13. Manage to have at least your entrance page with a simple domain name, like www.iucn.org or www.ensi.org or www.nature.org 14. It is not enough to have a good virtual address by having an intuitive domain name on the internet. You also have to be registered properly in search engines and directories. The best way is to have other important sites to link to your site. In some months your site will be picked up by the spiders of search engines. For the directories it is best to do it manually, start with dmoz.org and yahoo.com 15. Make it easy for people to link to you. Provide them with a variety of text links, banners and logos and with simple instructions concerning the html code. 16. Encourage visitors to bookmark your site. 17. Exchange links with other relevant organisations. Include your important key words in your link text you ask them to use. Implement these 17 tips and in half a year you will have many more visitors and they will be much more happy to come back to your organization's website. Soren Breiting has worked with a number of national and international websites for NGOs and NOs. Find more tools and tips at http://www.ALLeMarketingtips.com . Soren is also the editor of the ezine Stock Photo News http://www.StockPhotoNews.com - The first Modern eZine combining Stock Photography and Marketing.
MORE RESOURCES: DIGITECH Web Design Powers Business Growth Through Strategic SEO Content Creation & Optimization NORTHEAST - NEWS CHANNEL NEBRASKA Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media Communications and Public Affairs’ Journey King Named UMB’s May Employee of the Month The University of Maryland, Baltimore Early greats of web design Boing Boing Web Pacific Lutheran University Beyoncé Website Design Analysis DesignRush Iconic Website Design Inspiration: Nike DesignRush Helinet Aviation | Web Design DesignRush Web Design Trends for 2025 crescentvale.com Best Web Design Companies Forbes Framer Launches AI Features to Supercharge Web Design, Democratizing How Stunning Websites are Built Silicon Canals Shaga Odyssey Website Design Analysis DesignRush Grow Your Local Business with WebLime’s Web Design & Marketing Solutions Potomac Local News California Privacy Penalties Focus on Quality Checks, Web Design Bloomberg Law News ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company 8 Best Apps for Web Designers in 2025 DesignRush Best Website Design Inspiration: Amazon DesignRush 11 Best Interactive Website Designs in 2025 DesignRush 18 Best Tech Website Designs in 2025 DesignRush 16 Best Modern Website Designs of the Moment DesignRush Web 3.0 And The Evolution Of Website Design: What You Need To Know Harlem World Magazine Greyhound Rockhampton Sun 08 Jun 2025 Race 10 Racing Queensland Taylor Swift uses unlikely design element to drop major Easter egg – is Reputation coming? Creative Bloq The Future of Web Development: Trends and Technologies on the Horizon IoT Business News 10 Best Medical Website Designs (2025) DesignRush 11 Best Minimalist Websites for 2025 DesignRush Top 10 Frontend Trends in 2025 Netguru Meukow Cognac Web Design Analysis DesignRush Best website design service of 2024 TechRadar California Tourism Leverages Interactive Web Design to Engage Gen Z and Millennial Travelers: You Need to Know Travel And Tour World |
![]() |
![]() |
![]() |
RELATED ARTICLES
Drupal Modules There are plenty of Drupal Modules that you can install for your site as add-ons. What we liked best about Drupal modules is that it already comes pre-shipped with several modules. Technology vs. Usability When JV Media Design was formed, the year was 1995 and the Internet was a very different place than it is today.The first websites we created used simple layouts, a modest amount of graphics, standard "web safe" colors, and no javascript. Designing Your Websites Directory Structure Any kid, and their grandmother too, can make a webpage. There are many "wysiwyg" webpage design applications that let you create a webpage as easy as typing text. Top Ten Ways to Increase Web Sales - Part 2 You have only 10 seconds to impress your potential buyer. Your Web site visitors don't care about you. Web Design Advice And Information Most of us at times need advice on different aspects of life and the thought of obtaining a website can be quite a daunting task for many people. There are so many people offering cheap web design services, therefore how do you know who to choose and what to look for. Does Your Website Induce Seizures? QUESTION: We promote our web site in all our ad campaigns, but according to my website statistics program, we are getting very few visitors who click past the first page. The site has a cool Flash introduction page that the designer said would impress visitors, but it doesn't seem to be working. Save Time and Boost Profits with Free Content Public domain gives you a head start creating ebooks, ecourses, newsletters, teleconferences, website content and email registration incentives you need to keep in constant touch with clients and prospects.Public domain refers to information free from copyright protection. Whats Wrong With My Website? I ask myself that question about once a month.My website looks fine to me, but what are otherpeople seeing? And what are the Search Enginesseeing? Here's a checklist of 10 ways to optimizeyour website for peak performance:1. Dont Overdo it! Have you ever been to site with so much ad clutter that you wanted to just leave? Odds are you have, and odds are even better that you did in fact leave! Always refer back to the KISS philosphy. Keep It Simple Stupid!1. Some Useful Common Site Ideas In my web surfing adventures, I've found a few site elements which make surfing easier and more enjoyable. There are no concrete, hard- and-fast rules to follow - these are just observations of some things which I virtually always look for in a site. Title Tags - How to Make Them More Effective The title tags of your web pages are more important than most web authors realize. Once you understand why the title is so important, you can easily write more effective title tags. How To Choose A Website Designer Now that you have decided that it is time to create a website for your business there are many questions you must answer. One of the most important questions is "Who should create my website?"I like to use the analogy of playing music; in as little as a few hours, some people can strum a few chords on the guitar and play a song. How to Avoid the Biggest Mistakes Member Sites Make in Their Marketing Copy If you have a web site to which people pay a periodic member fee, it's likely that you belong to other member web sites and have done so for at least a year or two. Thus it's easy for you to overlook the fact that to the average person, member web sites are either a relatively new phenomenon or a completely new phenomenon. Congratulations! You've Gotten Visitors To Your Site! Now, Can They Find What Theyre Looking For? As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they're looking for? If not, guess what? We've lost a customer. Web Designing Tips Easy That's how you'd like life to be, right? Especially when you're creating a website on your own. But that doesn't mean you want the site to look severe and just functional. Should You Bother Learning HTML to Build Webpages? The most popular method to build webpages today is to use WYSIWYG (What You See Is What You Get) software. Microsoft FrontPage and Macromedia Dreamweaver are prime examples of WYSIWYG software. Offshore Web Design and Development - Use Great Opportunities Sooner or later every small or medium business owner realizes that he needs a web site for his business. And almost everybody wants to have great web site for affordable price because usually web site design budget is quite limited. Hiring a Graphic Designer You've come up with a great product. You've got the sales letter written for your website. Why a Website Design Speaks Volumes About Your Company? Whether a business has just got off the ground or has been established for years, start-up and long running companies are looking to the internet to expand their sales as well as service to customers. Many new websites are going up and with so many people opting to go with the cheapest route or the quickest design process, sometimes the quality of a website gets left behind. Keyword Density We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. ![]() |
home | site map |
Webdesign-box © 2006 |