Dont Overdo it!
Have you ever been to site with so much ad clutter that you wanted to just leave? Odds are you have, and odds are even better that you did in fact leave! Always refer back to the KISS philosphy. Keep It Simple Stupid!
1. Make sure you keep your add density down. Too many adds in comparison with your content makes a site look flimsy, and un-attractive.
2. Make sure your ads, if any (!) are as relevant as possible, without being too competitive.
3. Don't try to do too much fancy coding. Either you will screw it up (coding can be hard work!), or it will not be good for SEOs, or even more imporantly, it will just be ugly!
4. Use a decent color scheme. Greys and whites with just one prominent color look nice. When in doubt, keep it simple!
5. Don't force your customer into buying, give them alternatives, and reviews. If they think your product is so good that you'll offer alternatives, then they will have more confidence.
The real trick to getting sales with your site is how you treat your customer. If you have ever walked into a car dealership with over-zealous employees, odds are you got scared and wanted to leave. Not a good way to start the sale! Don't make it sound like your site NEEDS your customer, never make them feel obliged to buy your product. If it's something they want, they'll buy it, if it's not, forcing them will simply make them leave with a bad taste in thier mouth, never good for business!
Chris Everson and Mark Shay
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