![]() | |
![]() |
Quality Web Copy is the Key to Success
Many websites make the mistake of being all flash and no substance. Nothing irritates potential customers more than visiting your website hoping to find information and instead seeing only blinding color and flashing borders. Of course, you want your website to be attractive, even snazzy, but if there is no useful information included in well-written copy, customers are going to go elsewhere. Offering your potential clients and customers informative, well-written copy is one of the most important aspects of maintaining an effective website, one that brings you new customers and keeps the old ones satisfied. When you write your web copy, it is important to realize that people read differently on a computer screen than they do on paper. People tend to scan online, rather than read every word. Web users also tend to be busy, goal-oriented people, and they want information presented in a no-nonsense kind of style. Effective web copy makes every word count. Avoid making empty claims like "We're the best ever company in the world!" Your customers are smarter than that. Explain why your company is better than others. Give facts, and be straightforward. Avoid long paragraphs that beat around the bush. Humor or off-color writing can turn off potential customers when you include it in your web copy. Remember, it is the World Wide Web, and a joke in one culture can be an insult in another. Write in a universal, culturally-sensitive way and you will appeal to a wide audience. However, that does not mean your copy must be boring. Be creative! Include customer testimonials and comments. Explain what your business has to offer step-by-step. Describe why your business is different from others, and what makes it unique. Also, be sure to write and spell correctly, and your copy will be an effective tool to help your website succeed. Alan Richardson publishes "Successful Marketing Strategies" an informative newsletter full of internet marketing strategies.He is also the owner of Home Business Discovery where you will find informative articles about internet marketing and get a Free subscription to "Successful Marketing Strategies".
MORE RESOURCES: Performance-Optimized Web Development Projects by Digital Silk Potentially Helping U.S. Brands Improve Core Web Vitals StreetInsider Designers! Did you know you can use Canva to build a beautiful website? Here's everything you need to know Creative Bloq Framer Launches AI Features to Supercharge Web Design, Democratizing How Stunning Websites are Built Business Wire Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media Web Design Trends for 2025 crescentvale.com Web Pacific Lutheran University Miraval Rosé Logo Design Analysis DesignRush Taylor Swift uses unlikely design element to drop major Easter egg – is Reputation coming? Creative Bloq Best Web Design Companies Forbes Top Web Design Trends for 2025 Designmodo California Privacy Penalties Focus on Quality Checks, Web Design Bloomberg Law News ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company Web Design Doesn't Have to Break the Bank - User Theory Proves It From the Heart of Western NC openPR.com 8 Best Apps for Web Designers in 2025 DesignRush Best Website Design Inspiration: Amazon DesignRush California Tourism Leverages Interactive Web Design to Engage Gen Z and Millennial Travelers: You Need to Know Travel And Tour World 11 Best Interactive Website Designs in 2025 DesignRush 16 Best Modern Website Designs of the Moment DesignRush Best web design software of 2024 TechRadar 18 Best Tech Website Designs in 2025 DesignRush Web 3.0 And The Evolution Of Website Design: What You Need To Know Harlem World Magazine 10 Best Medical Website Designs (2025) DesignRush The Future of Web Development: Trends and Technologies on the Horizon IoT Business News 10 best web design fonts of 2025 Creative Bloq Lululemon Athletica Website Design Review DesignRush USPS Website Design: A Detailed Overview DesignRush Case Study | How to Create the Perfect E-Commerce Site | BoF The Business of Fashion Mint Website Design Analysis DesignRush Revolutionizing Web Design: How Squarespace's Design Intelligence AI Empowers Creators Boy Genius Report 11 Best Minimalist Websites for 2025 DesignRush 5 Upcoming Web Design Trends for 2022 SitePoint Best website design service of 2024 TechRadar |
![]() |
![]() |
![]() |
RELATED ARTICLES
Website Checklist 10 Basic Things Your Website Should Have .. Design Your Site For Your Customers The most important person that you need to please when you design your site is your potential customer. I can not stress that enough. How To Boost Your Chances at Having a Successful Web Site New Web sites are springing up online by the millions. However, when they don't reach a level of success, the Web site owners assume that they can't make money off the Internet. Choosing Form Over Function Kills Your Site Never put form over function. Why? Because it's crucial that visitors actually be able to USE your site. Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 1 Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start? If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it. You have great products and services to sell. Is Your Web Site Turning Visitors Away? One of the biggest problems with Web sites is that the very first pageon the site is turning people away.Why? Because most Web site owners talk about themselves instead oftalking about their Web site visitor. Website Design Considerations Q: Should I build and maintain my business Web site myself or pay someone else to do the work for me? -- Wesley L.A: When you say, pay someone else to do the work for you, Wesley, I am going to assume that you are talking about hiring a professional Web site designer to do the work and not your next-door neighbor's teenage son. Top 10 Web Design Mistakes As a webmaster, you want to keep your visitors content so they'll come back again. Below you will find ten common mistakes made by webmasters that may deter people from returning. Create Favorite Icon Favorite icon appears to the left of your link in either address bar or in favorites menu of your browser. It gives your website more personality, better visibility in favorites menu and is easy to create. Content is Crucial! Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to your site. How To Design Your Web Site With CSS Cascading Style Sheets (CSS) allows you to create fastloading pages, increase your search engine rankings, andmodify your whole site with one style sheet. So why don'tmore people use them? This is because they got so used tohtml design and are afraid or too lazy to upgrade theirskills. Dont Overdo it! Have you ever been to site with so much ad clutter that you wanted to just leave? Odds are you have, and odds are even better that you did in fact leave! Always refer back to the KISS philosphy. Keep It Simple Stupid!1. Banner Enchancement - Designing Your Banner A well designed web site is great to have, but what if no one ever comes to it? Most web sites either rely on advertising, or have used advertising at some point in their existence, to get people to come to view the site. This means that your going to have to have not only a well designed web site but also well designed banners to attract your visitors. Why Web Pages Appear in the Wrong Location after Uploading to my Website? If your are a new web designer, you may face a common problem after uploading your web page to your web server. The problem is that the web page appear in the wrong location on your website, and will not be accessible when you type its address in the browser address box. Through The Looking Glass My mother used to take me along when she visited an old ladydown a cobbled lane who had a crystal ball on her dining roomtable and a pack of playing cards. My mother was superstitiousand really believed a lot of what she was told by the old lady. How To Give Your Business Credibility Let's face it. Buying products and services from the Internet can be a bit intimidating. The Top 8 Website Sins Part One They say the eyes are the window to the soul. Your website then is the window to your business. KIS - Keep It Simple There are many ways to add fancy bells and whistles to your website, but most of them are not going to do you any good. In fact they will slow down the time it takes to load your website and take up valuable space that you are paying for. Your Website Visitors - Will They Stay? I'm sure you've all heard the saying 'Build it and they will come'. Although that may have been true a few years ago, now we must work, and work hard, to get visitors to our websites. Good Content Pays! Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner's best allies and customers. ![]() |
home | site map |
Webdesign-box © 2006 |