Good Content Pays!
Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner's best allies and customers. But lead a visitor to believe that they will find what they are looking for and then not provide on your promise and you will find yourself being stabbed in the back repeatedly by people you will never know. As discussed in another article, "What Are the Benefits of Good Design on the Web?" the task of the site owner is not simply to ask all the right questions and make sure the designer interprets the answers correctly. Just as challenging is the need for the correct content-content that is largely dictated by the answers to the same questions so important to good design: Who are the visitors? What are they looking for? What is their situation, are they rushed? Are they knowledgeable? Are they looking for opinions or facts? Are they the kind of prospect the site owner is looking for? Much is made of the importance of "fresh" content, but I posit that the right content is ageless if it's still relevant to the audience it's targeted toward and the business objectives continue to be met. A constant infusion of ill-aimed content on top of bad or incorrect content is no answer to the challenge of gaining and keeping customers. So the question is, "What's the right content?" As Michael Gerber states in his must-read book, E-Myth Revisited, "It is in the understanding of value, as it impacts every person with whom your business comes into contact, that every extraordinary business lives." Deep knowledge of your customers will define your entire business and make clear the boundaries of your content. Content development is often a missed opportunity for creativity. Here a team can and should gather to read and digest what the psychographics profiles indicate the interests and motivators of the audiences are. As a hedge against myopia, your team should include one or more from outside your company or immediate colleagues. The same scenarios that influence the designers should be the frameworks for role-playing within the content team. No matter the intent of the site - whether e-commerce, private intranet, public promotion, nonprofit research, or secure account management - the measurement of success, the determinant of how much the site is returning on the owner's investment, is found in the server logs. They tell the story of the visitor's travels through the site. If the content is good, visitors will linger when they find content that resonates with who they are and their situation. If they stay less than a minute, going to another site from the first page they land on, you are looking at either a visitor who realized they were not looking for what you were offering, or a visitor who was turned off by the content they perused in those first 30 seconds. Good content engages; good content pays! Stephen Dill Stephen Dill is a seasoned marketer with expertise in the development and use of interactive channels and their integration with traditional marketing channels. Stephen has held leadership and/or consulting positions in small companies, Fortune 500 companies and the military. He has extensive experience in conceptualizing and articulating new concepts, organizing teams and managing projects through to completion.
MORE RESOURCES: 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal Adobe Dreamweaver (2024) review TechRadar The best website builder for small businesses Creative Bloq 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Are you up to build the next best website? Get started with one of these 5 web design courses Fortune Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance Why (and How) I Learned Web Development as a Data Scientist Towards Data Science We Need to Decarbonize Software IEEE Spectrum 18 Free Web Design Tools, Winter 2024 Practical Ecommerce Moving Your Website into the Web Design System (WDS) Washington State University Web Design Companies & Agencies In Austin To Know Built In Austin TSTC Marshall spotlights online web design and development program Marshall News Messenger Top Web Design Trends 2024 Designmodo Why isn't Adobe doing web design better? Creative Bloq 9 Chicago Web Design and Development Agencies To Know Built In Chicago How to design a website: A beginner's guide CNN Underscored Best website design service of 2024 TechRadar Jessica Sorden's Transformation from Corporate Burnout to Web Design Maestro - by Carly Winchell The Ark Valley Voice Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life Best Web Design Software in 2024 USA TODAY Information technology students delve into web design with capstone project University of Missouri College of Engineering Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Valpo Web Design & Marketing helps businesses through intentional design and forward thinking Valpo.Life 5 Top-Rated AI Website Builder Tools Software Advice Sweb CEO puts AI to work for small business web design San Antonio Report Website Design Services of Pop Machine Agency: Leading Wichita's Charge in Global Web Design Trends Yahoo Finance 5 seriously useful AI web design tools Creative Bloq Augmented Reality and the Future of Web Design | LBBOnline Little Black Book Revolutionizing Web Presence: Webness Studios Launch Specialist Website Design Services Yahoo Finance Locofy.ai's accelerates web design-to-code with AI as it pioneers Large Design Models Markets Insider Valpo Web Design & Marketing | Partners Valpo.Life Michelle Belleville Science@NASA 6 ways AI is changing web design Creative Bloq 15 Web Design and Development Trends You Need To Know in 2024 SpaceCoastDaily.com 7 Best Web Design Services of 2024 Newsweek 17 Free Web Design Tools, Fall 2023 Practical Ecommerce Grand Cayman Web Design Expert & SEO Qamar Zaman Book Build Google Knowledge Panel Offers Grand Cayman ... Yahoo Finance The best free blog websites Creative Bloq The best website footer on the internet Fast Company How web design trends have evolved Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering 10 Best WordPress Web Design Experts Influencer Marketing Hub AI tools are killing web design jobs in South Africa Rest of World Top 13 Custom Web Design Agencies Specializing in Education Influencer Marketing Hub Top 12 B2B Website Design Agencies in 2024 Influencer Marketing Hub U.S. announces official web design system Boing Boing Kansas City woman inspires Black students through coding, web designing WDAF FOX4 Kansas City 12 Top-Ranked Shopify Web Design Agencies Influencer Marketing Hub Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine How Google perfected the web The Verge Top Headless Web Design Agencies to Revolutionize Your Front-end Influencer Marketing Hub Kentico 'Site of the Year' Competition Proves Custom Web Design is Alive – and Thriving - CMS Critic |
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