12 Essential Web Site Design Tips
1. What's the purpose?
The most fundamental thing to do before designing your web site is to define its purpose. Do you want to sell products directly to your customer through your web site, or collect contact details to develop future relationships? A lot of this will depend on the products or services you sell, those with a larger price tag will require more relationship building than those that would count as an "impulse" purchase. People also use web sites to research products as well as purchase them so a company selling fridges for example may not be able to sell them through their web site (people don't often buy fridges online!) but they may well be able to direct them to their nearest store where the item they are interested in is in stock.
Identify the purpose of your web site and make sure all the actions you ask the customer to take leads them to the final outcome you have identified.
2. Define the structure
Once you have decided the final outcome you want to achieve, whether it's a sale, an enquiry, etc. work out a logical progression through the process your customer would need to go through and structure your web site around it. Give the customer the information they will be looking for and help them find it easily and quickly. If you offer a large range of products, use a search facility, if your products carry a detailed specification, add a "click for spec" button which links to further information on an additional page, this way you will not slow those who are ready to buy, but offer the additional info required by those still undecided.
Above all, keep the structure and progression as simple and logical as possible.
3. Decide on an overall design layout.
Most web sites have navigation down the left hand of the page, the company logo graphic across the top and the content of the page below and to the right. Another common layout is to have both the logo and navigation menu along the top of the page and the page content across the page beneath it. As these are the most familiar layouts to users, it would be wise to stick with them as the last thing you want to do is make your web site confusing to your customers.
Avoid too many moving graphics, as they are distracting, avoid large logo-only entrance pages (click here to enter site?) as they only delay the user and avoid anything "cute" that may undermine your professional look.
4. Be careful with colours.
Use contrasting colours for your text, black or blue on a white background is ideal. Don't forget to check the colours of your text links both before and after they've been visited, you don't want them to disappear. Patterned backgrounds look dated and unprofessional and make your text harder to read, try to avoid them. If you have them, use your corporate colours in your logos, buttons, etc. and keep the overall colour scheme inoffensive, clean and simple.
5. Be consistent.
Put your links or buttons in a prominent place and keep them in the same place on every page. Make sure your colours, navigation, typeface and text size are consistent on every page. Make sure the user knows which page they are currently viewing and provide direct links to the contact and home page on every page of your web site.
6. Don't get creative with your typeface.
Make sure that your text is easy to read. It's very tempting to use an unusual typeface but your customers will appreciate text that's easy on the eye. They want to read your information and not be challenged in doing so. Also remember, when it comes to overall design layout, white space is beautiful. Break up your text into short paragraphs, bullet points, etc.For more detailed advice on designing a professional web site that will achieve high search engine listings and increase customer conversion rates, download our ebook "Start at the Beginning". Click here for an excerpt: http://www.enable-uk.co.uk/html/book_2.html
7. It's all in the content.
Once you've defined your purpose and planned your layout, design and navigation you should begin to create your content. Once you have decided what pages will be on your web site you will have a good idea of the kind of content that will be needed for each page. Write all the text that should go on each page, decide which graphics or photos to use and remember to space the information out on the page.
This is a critical step. Once you have established credibility with a professional looking design and layout, it's the content that will either convince your customers to buy, or have them clicking away to your competition. If you are not a professional copywriter, get some help. Either pay a professional to do it for you or for invaluable advice, read our guide "Writing Text That Sells".
Click here for an excerpt from the book:
8. Make it brief
It has been proved time and again that Internet users have a short attention span. They find long pages and acres of text off-putting. Give all the information that's required but keep it concise, break it up with graphics and try to make your pages as short in length as possible. Don't make your viewers scroll down more than an extra page height and give your visitors manageable chunks of text that keep them interacting with your site. If your page is longer than this, consider splitting the information over two or more pages.
9. Check your facts, spelling and grammar
Few things are more likely to cost you customers than incorrect information or poorly written or misspelled text on your business website. It will destroy your credibility. Read through all your text carefully and double check all the facts, get someone else to proof read it and run the text through a spell checker after checking your language settings (English - US or UK for example). Then do it all again, twice!
10. Check your web sites download speed
We've already mentioned that Internet users have a short attention span. Once your web site is ready with text and graphics on all the pages, check that it loads quickly at various connection speeds and remember that not everyone has a fast connection. Where possible reuse buttons and graphics, as they will load quickly when they have been viewed once.
11. Check browser compatibility
Check how the site looks on different browsers and at different screen resolutions. People use different browser settings to alter text sizes and have additional toolbars filling up their browser windows. Nothing is more frustrating than a site that you can't read because it is a fixed size and disappears off your screen.Have a look at your web site using http://www.anybrowser.com.
12. Check customer compatibility!
Finally, do a dummy run. Get a typical customer to road test your web site. If possible, ask them to buy a product and let them go through the whole process from start to finish. Did they manage to find what they wanted in three or fewer clicks? Did they find it easy to complete the purchase? How long did it take? Did they become confused or distracted at any point?
More detailed advice and tips on how to construct a web site, or optimise an existing one, for both customer use and search engine listings, can be found in our ebook "Start at the Beginning". It's the first essential step before undertaking any marketing or advertising campaign. More information and an excerpt can be found here: http://www.enable-uk.co.uk/html/book_2.html
For a complete guide to marketing on the Internet, including:
· The General Principles of Internet Marketing
· Start at the Beginning
· Writing Text that Sells
· Building Online Relationships
· Maximising Your Pay Per Click Campaign
· Measuring Success
Why not purchase the whole series for the discounted price of £64.95. Click here for more information:http://www.enable-uk.co.uk/html/promo_ebooks.html Justine CurtisEnable UKInternet Marketing Information and ResourcesMake your web site work harder!Web: http://www.enable-uk.co.ukEmail: email@example.comArticle from Internet Marketing Tips Newsletter, a monthly publication of Enable-UKCopyright © 2004 Enable-UK.
Website Development: In-Depth Guide For Beginners Search Engine Journal
22 Free Web Design Tools from Spring 2023 Practical Ecommerce
Web Design North Offers Website Designing Services in Canada Digital Journal
Best Web Design NJ Recognized as Top Choice for Businesses ... Digital Journal
Web Design Strategies to Improve Website Conversion Rate The Good Men Project
Web Premium Launches Cutting-Edge Web Design and Digital ... Digital Journal
23 Top Graphic Design Companies Built In
6 Benefits Of Professional Web Hosting For Businesses HostReview.com
Web Design Software Market Research Report by Industry ... Digital Journal
New SCC program blends graphic design, web design, marketing ... Daily Independent
Elevate Your Web Design Skills: 5 Effective Tips for Optimal Learning - Robotics and Automation News
Elevate Your Web Design Skills: 5 Effective Tips for Optimal Learning Robotics and Automation News
The Best Free Software Tools to Create Great Graphics COâ€” by the U.S. Chamber of Commerce
The Impact of AI on Web Design and User Experience Down to Game
Exploring Elementor AI: What is it? PC Guide - For The Latest PC Hardware & Tech News
The Benefits of hiring a Web Design Agency Tech Guide
AI: The Ghost of Web Design Future? Hindustan Times
How to Use Web Design and Content Optimization for User ... RS Web Solutions
Mobile-First Design: Creating Websites for the Mobile Generation NASSCOM Community
The 10 Best Software Development Companies in 2023 MUO - MakeUseOf
Proof of Talk 2023 â€“ Two Days To Restore Trust in Web 3.0 and Design the Future of the Industry - The Daily Hodl
Proof of Talk 2023 â€“ Two Days To Restore Trust in Web 3.0 and Design the Future of the Industry The Daily Hodl
Web design, development firm named among Inc. Best Workplaces SiouxFalls.Business
5 YouTube channels for learning graphic design Cointelegraph
50+ New Cutting-Edge AI Tools (2023) MarkTechPost
Meet STEVE-1: An Instructable Generative AI Model For Minecraft That Follows Both Text And Visual Instructions And Only Costs $60 To Train - MarkTechPost
Meet STEVE-1: An Instructable Generative AI Model For Minecraft That Follows Both Text And Visual Instructions And Only Costs $60 To Train MarkTechPost
Boost Your Business with Custom Website Development Services Digital Journal
8 Common HTML Mistakes You Should Avoid for Better Web ... MUO - MakeUseOf
Four female Buffalo entrepreneurs team up to help small businesses ... The Business Journals
6 Chrome Extensions to Boost Your Productivity Online MUO - MakeUseOf
Adamson senior awarded trip to NASA, summer internship with local ... Oak Cliff Advocate
Meet CREATOR: A Novel AI Framework That Empowers LLMs To Create Their Own Tools Through Documentation And Code Realization - MarkTechPost
Meet CREATOR: A Novel AI Framework That Empowers LLMs To Create Their Own Tools Through Documentation And Code Realization MarkTechPost
McFarlane Toys and Blizzard Entertainment Licensing Agreement ... Action Figure Insider
BULLZ and GeloCubed Combine Marketing Forces To Help Web3 ... Digital Journal
Marine Toys for Tots Provides Smiles for Today and Hope for ... Action Figure Insider
The SECâ€™s Coinbase lawsuit shows how Biden is cracking down on crypto and big tech companies - Vox.com
The SECâ€™s Coinbase lawsuit shows how Biden is cracking down on crypto and big tech companies Vox.com
Research Assistant (Web-design) job with MAYNOOTH ... Times Higher Education
Crucial Role of Web Design in Enhancing Online Casino Experience Yucatan Magazine
Your Ultimate Business Startup Checklist Small Business Trends
Interaction Design | Web Design & Development | Digital Media Utah Valley University
Joint journey: The Ferraz Rodrigues brothers' path to collaborating ... - Illinois State University News
Joint journey: The Ferraz Rodrigues brothers' path to collaborating ... Illinois State University News
Portfolio Requirements for Web and App Emphasis | Web Design ... Utah Valley University
20 Free Web Design Tools from Winter 2023 Practical Ecommerce
WAcademy's Web Design Interns Have Successfully Developed Over 30,000 Free Websites for Global SMEs - Yahoo Finance
WAcademy's Web Design Interns Have Successfully Developed Over 30,000 Free Websites for Global SMEs Yahoo Finance
2023 web development roadmap TheServerSide.com
15 Best AI Tools for Web Designers Designmodo
6 CSS Tips for Better Web Development and Enhancing Your Web ... MUO - MakeUseOf
The ultimate guide to web design: Learn the fundamentals Interesting Engineering
System Breaks Down Barriers for Blind Web Designers Maryland Today
Retailers are using sneaky web design to catch you out Creative Bloq
When and Where to Use REM and EM Units in Web Design? hackernoon.com
Best AI Tools for Web Designers (2023) MarkTechPost
Web Design In Melbourne: Creating Designs That Communicate ... Harlem World Magazine
This Colorado web designer doesn't want to make wedding sites for ... Colorado Public Radio
The Impact Of Competitive Analysis On Web Design & How To Perform It Properly [DesignRush QuickSights] - Yahoo Finance
The Impact Of Competitive Analysis On Web Design & How To Perform It Properly [DesignRush QuickSights] Yahoo Finance
Top Web Design Trends 2023 Designmodo
Women-Owned Software Agency DigitalDesign.NYC Launches New Division - DD.NYCÂ®, Spearheading Branding, Packaging, and Award-Winning Web Design - Yahoo Finance
Women-Owned Software Agency DigitalDesign.NYC Launches New Division - DD.NYCÂ®, Spearheading Branding, Packaging, and Award-Winning Web Design Yahoo Finance
Ten Design Mistakes to Avoid
Avoid these mistakes and your site will be steps ahead of your competition. 1.
Tips for Getting More Sales From Your Website
(1) Create a Direct Response Website, with the minimum number of pages possible (e.g.
Digitalize It! : (Modification of images with tools such as Adobe CS and Corel)
Then it was a choice among crayons, paints and palettes for an artist and designer to create art. It was a box of crayons that make one happy designer during his early years of formation.
7 Web Site Design Mistakes That Will Lose You Clients
In today's world, a web site is virtually mandatory for any successful business. But there are web sites that will win you customers, and there are web sites that will lose you customers.
Do You Hate Your Website? Web Site Sales To Hit $316 Billion Over The Next 6 Years
What dollar amount does your web site contribute to this $316 billion dollar trend?Have you spent thousands, tens of thousands, or hundreds of thousands on your web site only to discover that it attracts more flies than customers?Do you hate your web site, your web developer or your entire IT department?Do not despair! You are not alone!A great web site is crucial in order to effectively communicate to a business's target audience. It is important for Chief Executives and small business owners to pay close attention to the effect that their web site has on their business.
How To Start An Internet Business - Designing For Usefulness
The first step to starting any Internet business is conducting keyword research to determine if there is any interest in your idea. Once you identify a need, it's time to consider what your site should look like.
How to Choose a Website Design Company
The internet is full of web design companies pleading for your business. They all look great! Not sure which company to select? By following these simple steps, you'll be able to select the perfect designer for your business.
Double Ad-Trackers Its Not as Crazy as It Sounds Here Are 7 Reasons Why?
A Double Ad Tracker is an Ad-Tracker that points to an AD-Tracker. It may sound a bit like overkill to have an Ad-Tracker Pointing at another Ad-Tracker but it's not crazy.
Quality of Your Text Layout and Design
Why is the quality of your text layout and design important on your web site? For the simple reason that people tends to stay longer on a web site that radiates quality and simplicity.Why?Because it gives you a more professional impression and the text is easy to read.
Why is a Logo so Important to Your Business?
Well, a logo for your business. Why is it important? Does it matter what it looks like? Is Yours Professional?These are some good questions to ask when you are considering to get a logo design or already have a logo for your business.
What Is Your Websites Most Wanted Response?
You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site's Most Wanted Response?I ask this question because in the excitement of creating your very own website, it is easy to forget (or not even consider) the main purpose of your site! Alas, I talk from experience!In late 1999 I created Shop Tour UK (http://www.shoptour.
Content is Crucial!
Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to your site.
Introduction To CGI Scripts
Using CGI scripts to add automation to your web site may seem a little daunting, but once you have incorporated a few into your web site, they become easier.The best way to start is to add a simpler script.
Save Time and Boost Profits with Free Content
Public domain gives you a head start creating ebooks, ecourses, newsletters, teleconferences, website content and email registration incentives you need to keep in constant touch with clients and prospects.Public domain refers to information free from copyright protection.
Low Cost Web Design In Birmingham
There are many companies who build websites, all of which who want your business. This puts you in a very strong position when trying to obtain a good deal, a professional looking website at a low affordable price.
Make Artistic Graphic Designs
Are you a student of graphic design? If you have taken time in extra reviews and put "graphic design" and "drawing" into any search engines, you'll get almost the same result = descriptions of graphic design programs at many design schools. Baffled? Well, it's like this: As a student interested in graphic design, you have to take drawing and not actually a degree in fine art.
10 Tips for Killer Website Design
Does website design make a difference in how long people will visit your website or if they'll stay and shop? You bet. You've seen the websites that scream "bad idea" and you know those folks are losing potential customers to their ineffective website design.
A Great Banner Only Needs Simple Things
To create your own great banner, you only need five (5) simple things:1. Size according to standards.
A Beginners Guide to Web Page Design
Designing your own successful web page can seem difficult and nearly impossible if you do not do a little research first. The reason you need to know the basics of web page design is because the design of your website will actually influence whether or not people continue to visit your site and ultimately, whether they will buy from you or not.
Your Free Guide To Obtain A Cheap Web Design Quote
Website design is a very competitive area and there is no longer any reason why people should pay large amounts for web design services.This article describes and explains where to find very very cheap web design services.
|home | site map|
|Webdesign-box © 2006|