15 Website Elements That Attract Visitors
Here is a quick list of components that make a websiteattractive. They are listed in layers of attractivenessbeginning with the "must" haves, to "nice to haves." 1. State the website's purpose up front and clearly of thesite. Do this as quickly as possible. The visitor needs toknow immediately if they have landed on the right site.They also need to know "what's in it for me to stay here."If you don't provide this, they are gone. 90% of the siteson the Net don't do this. 2. Give visitors the ability to search for exactly whatthey are looking for, if they have something exact inmind. A "site search feature" satisfies this best. Allowthe search feature to be prominently displayed and nothidden away somewhere. It is best place in the navigationalsystem so that it shows up on every page. Sales letter onlywebsites are an exception to this rule. Return visitors andvisitors that have something specifically in mind, want theoption and ability to find what they want fast. So give itto them. 3. Photos allow connection. Especially to people whoprocess visually. Clip art gets them to pay attention,however, it doesn't create much of a connection. Personalphotos connect within reason. Keep them less than three toa page. One photo always needs to be in the top portion ofthe screen on the first page. It doesn't need to be large,but attractive. 4. Ways to capture visitors information wherever possible. 5. Place items on the site that keep them lingering. Audioand video are one of these, yet there are other less timeconsuming and inexpensive ways to keep them entertained. 6. Articles. For solopreneur sites, your own writtenarticles. For other sites, articles with various authorsyet on focus. 7. Interactive elements. For example: response forms,quizzes 8. If you use a shopping cart, it must be fluid, nohiccups. PayPal is not a shopping cart, it's a hiccup. Allauto responders must be well written and positive. Ifsomeone purchased something, they need the energy of "thankyou." 9. Give offers that are of value. 10. Clear path of where a newcomer can start if it is theirfirst visit. 11. Newsletter that is consistent with the 80/20 rule.80% value and 20% marketing. 12. E-courses of value. 13. Well-written e-books: 50-75 pages, plus valuableinformation (info not found anywhere else). Length doesn'tdo more than provide perceptive value. Once purchased andthe vastness is only fluff, then your credibility is shot.Complimentary e-books meet the same requirements. 14. Give them other ways to receive more on...you if you arethe focus...or the information if that is the focus. 15. Automated referral system. If you want referrals foryour products or services, make it easy for you to get them.Set it up so it's as automatic as possible, and clear andeasy for someone to send you a referral. Be clear on whatand how you want to give for that referral. Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES: Rock Archives - RETROPOP RETROPOP 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal Adobe Dreamweaver (2024) review TechRadar 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Are you up to build the next best website? Get started with one of these 5 web design courses Fortune Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance We Need to Decarbonize Software IEEE Spectrum Why (and How) I Learned Web Development as a Data Scientist Towards Data Science BFA in Art - Graphic Design | Undergraduate Programs | Visual TWU Texas Woman's University 18 Free Web Design Tools, Winter 2024 Practical Ecommerce Moving Your Website into the Web Design System (WDS) Washington State University Web Design Companies & Agencies In Austin To Know Built In Austin TSTC Marshall spotlights online web design and development program Marshall News Messenger Best web design software in 2024 TechRadar Top Web Design Trends 2024 Designmodo Why isn't Adobe doing web design better? Creative Bloq How to design a website: A beginner's guide CNN Underscored 9 Chicago Web Design and Development Agencies To Know Built In Chicago Web Design and Development Alumni Highlight: Jenna Smith | Digital Media Utah Valley University Jessica Sorden's Transformation from Corporate Burnout to Web Design Maestro - by Carly Winchell The Ark Valley Voice Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Information technology students delve into web design with capstone project University of Missouri College of Engineering Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life Best Web Design Software in 2024 USA TODAY Valpo Web Design & Marketing helps businesses through intentional design and forward thinking Valpo.Life 5 Top-Rated AI Website Builder Tools Software Advice Sweb CEO puts AI to work for small business web design San Antonio Report Website Design Services of Pop Machine Agency: Leading Wichita's Charge in Global Web Design Trends Yahoo Finance 5 seriously useful AI web design tools Creative Bloq Revolutionizing Web Presence: Webness Studios Launch Specialist Website Design Services Yahoo Finance Valpo Web Design & Marketing | Partners Valpo.Life 6 ways AI is changing web design Creative Bloq Best web development tool of 2024 TechRadar 17 Free Web Design Tools, Fall 2023 Practical Ecommerce The best free blog websites Creative Bloq Grand Cayman Web Design Expert & SEO Qamar Zaman Book Build Google Knowledge Panel Offers Grand Cayman ... Yahoo Finance Design Studies (Minor) | College of Liberal Arts UNH's College of Liberal Arts How web design trends have evolved Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering In LGBTQ rights case, Supreme Court rules for wedding website designer The Washington Post Top 13 Custom Web Design Agencies Specializing in Education Influencer Marketing Hub Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine 12 Top-Ranked Shopify Web Design Agencies Influencer Marketing Hub How Google perfected the web The Verge 7 Reasons Why Web Development Is Important for All Types of Businesses Business MattersBusiness Matters 19 Free Web Design Tools from Summer 2023 Practical Ecommerce Faculty Profile: Libby Perry (Editing for the Web, Web Design - Media Communications bachelor's) Full Sail News The 7 Best Shopify Web Design Techniques for Increased Conversion Influencer Marketing Hub Revolutionizing Web Design with Appy Pie: The Impact of AI in Website Development Robotics and Automation News 6 great tools for testing responsive design for websites Creative Bloq |
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