Be Friendly to Search Engines
The object of search engines is to give their visitors a list of web pages relevant to the search words, in the order of relevance to the search words. So what do they want from websites?
Relevance to a search:
Why do different search engines give different rankings to the same website? Each search engine may give a different weight to each of the factors above.
Why would a website lose or gain ranking position, without any change? Search engines change their secret algorithms (formula of factor weighting) from time to time. Other websites may enter the lists, change, or leave the lists.
Remember that the main reason for putting up a website it to be found by search engines, so do all you can to be friendly to them.
More information on search engine optimization of websites can be found at platypus websites - www.platywebs.com.au
Ken McKay has been designing commercial websites since 1999.
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