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Love at First Site: Giving Your Website Visitors the right Impression
Think of the people who visit your site as blind dates. When youopen the door, your blind date usually knows whether they areattracted to you within the first minute. How do they know? Easy.By how you look, what you say, and how you treat them. If youopen the door wearing the same clothes you wore in 1987, say,"Wow, from my friend's description, I thought you would be a lotbetter looking," and sneeze in your dates face, not only will younever get a second date, your date will run for his/her life. The same rules apply to your website. When people do a search forsomething they want to buy, they usually have many sites tochoose from. If yours does not impress them right off the bat, ittakes about five seconds for them to find another that does showthem what they want to see. There are plenty of other fish in thesea. You are just one among many. So what do people want to see, you ask? There are 3 standardsof website excellence, and they are the same standards you woulduse to judge your blind date: 1. How it looks: If I visit two different websites with thepurpose of buying something, and those two websites sold theexact same product at the exact same price, I would buy from thesite that looked better--the one whose design made me think,"Wow, these guys must be making good money if they can afford tohire a good graphic designer." The more money I think thebusiness makes, the more I will identify them with value andprofessionalism. The bottom line is, you need to make web design a priority. Thereare plenty of people out there who have graphic designer friendswilling to design their website for next to nothing. Those peoplehave the advantage because, even if they aren't the superiorbusiness, visitors will perceive them to be superior. If you don't have any connections with graphic designers willingto do you a favor, see if you can find a starving artist willingto design the layout of your site. If anyone has an eye foraesthetics and is willing to work cheap, it's a starving artist.Once you know what your site should look like, either you or aweb designer can bring the artist's vision to life. Take the time to design something that represents your businessor product well. Don't just throw up a website with gaudywallpaper, out of focus pictures and graphics placed at random.Remember that first moment when you open the door to a blinddate. Remember how much appearances count for in this world. 2. What you say: You want the person who visits your site to knowinstantly what you're selling and why they should buy from you.Visual representation has a lot to do with this, but you need towatch what you say as well. You must be clear, concise andfocused. Don't make the visitor decipher a cryptic headline fullof spelling and grammar errors. Include headlines that shout tothe reader exactly what you want them to hear. Go over your copy a hundred times if you must, or have aproofreader edit your copy. You must be sure that a potentialcustomer won't get lost in a stream of consciousness narrativeabout your product or company, and come out saying, "What wasthat all about?" Above all, think carefully about the colors you use for yourfont. Make sure there is plenty of contrast between thebackground and the font color. Never put a yellow font on anorange background. Also, be careful with white fonts on blackbackgrounds. If the letters are large, they will be easy enoughto read, but if they are 14 point or smaller, your visitor won'teven bother with the copy. No matter what colors you use, alwaysmake your font large enough. If people have to squint to readyour copy, it is too small. 3. How you treat them--It is socially acceptable for a woman tokeep her date waiting, letting him know that she doesn't considerhim a priority. However, it is not acceptable for your site tokeep a visitor waiting. If your site takes too long to load, thevisitor will simply find another site. Do what you can to ensure that your site will download quickly.One easy thing to remember is that, if you have too much contenton a page, it's going to take a long time to load. Also, if youare on a free server, and you are sharing a port with others,your loading time will be lengthy. More specifically, if you haveimages that are uncompressed, they could be at 70k or 80k, asopposed to compressed images that look almost identical and loadat a preferable rate of 5k or 10k. For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of "How To Buy Jewelry And Gemstones Without Being Ripped Off." This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com.
MORE RESOURCES: Using a Website Editor, Modifying Templates, FTP Client Apps and Basic Aesthetics of Web Design Medium How to Captivate Audiences with Your Web Design Robotics and Automation News 5 Security Risks of Responsive Web Design Security Boulevard 17 Free Web Design Tools, Fall 2023 Practical Ecommerce Antares Systems Unveils Specialized Web Design and Local SEO Services for Small Businesses in Texas Yahoo Finance How to Optimize Your Mobile Website for Organic Search Business News Daily Belfast Web Design Agency Expands to the US, Bringing Innovative Digital Solutions to Washington Washington City Paper 5-Step Web Design Process - business.com Business.com How to Become a Web Designer - Job Outlook | SNHU Southern New Hampshire University Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire 18 beautiful parallax scrolling websites Creative Bloq 5 seriously useful AI web design tools Creative Bloq 6 ways AI is changing web design Creative Bloq How web design trends have evolved Creative Bloq What is Responsive Web Design? Small Business Trends This Web Development Grad is Developing for Esports Full Sail News Why your business needs a responsive web design Arizona Big Media 10 Weird HTML Hacks That Shaped The Internet Tedium: The Dull Side of the Internet Web design firm Integrity appoints 2 to C-suite - St. Louis Business Journal - The Business Journals Web design firm Integrity appoints 2 to C-suite - St. Louis Business Journal The Business Journals In LGBTQ rights case, Supreme Court rules for wedding website designer The Washington Post U.S. announces official web design system Boing Boing 8 Web Design Trends We Noticed in 2023 MUO - MakeUseOf Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine Faculty Profile: Libby Perry (Editing for the Web, Web Design - Media Communications bachelor's) Full Sail News Top 10 web design companies: 2023 reviews and comparisons The Jerusalem Post 3 golden graphic design rules for e-commerce businesses Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering Largest Cincinnati Area Web Design Firms - Cincinnati Business Courier The Business Journals Joint journey: The Ferraz Rodrigues brothers' path to collaborating in web design Illinois State University News Valpo Web Design & Marketing | Partners Valpo.Life SEO and website design: How to build search engine-friendly sites Search Engine Land Opinion | Reasons for ambivalence about the 303 Creative Supreme Court ruling The Washington Post When and Where to Use REM and EM Units in Web Design? hackernoon.com New Interactive Web Design Trends in 2023 Finance Monthly AI tools are killing web design jobs in South Africa Rest of World Comprise wins pair of MarCom Awards for website design and social media marketing excellence Yahoo Finance 19 Free Web Design Tools from Summer 2023 Practical Ecommerce 19 Free Web Design Courses: UX, Graphics, Code, More Practical Ecommerce How far does Supreme Court decision on web design for gay couples reach in Minnesota? - Star Tribune Small Business Website Design Tips - Marketing Business.com Supreme Court rules Colorado web designer can refuse business to LGBTQ people Colorado Public Radio Colorado wedding website designer can refuse gay customers, U.S. Supreme Court rules The Denver Post |
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