Love at First Site: Giving Your Website Visitors the right Impression
Think of the people who visit your site as blind dates. When youopen the door, your blind date usually knows whether they areattracted to you within the first minute. How do they know? Easy.By how you look, what you say, and how you treat them. If youopen the door wearing the same clothes you wore in 1987, say,"Wow, from my friend's description, I thought you would be a lotbetter looking," and sneeze in your dates face, not only will younever get a second date, your date will run for his/her life.
The same rules apply to your website. When people do a search forsomething they want to buy, they usually have many sites tochoose from. If yours does not impress them right off the bat, ittakes about five seconds for them to find another that does showthem what they want to see. There are plenty of other fish in thesea. You are just one among many.
So what do people want to see, you ask? There are 3 standardsof website excellence, and they are the same standards you woulduse to judge your blind date:
1. How it looks: If I visit two different websites with thepurpose of buying something, and those two websites sold theexact same product at the exact same price, I would buy from thesite that looked better--the one whose design made me think,"Wow, these guys must be making good money if they can afford tohire a good graphic designer." The more money I think thebusiness makes, the more I will identify them with value andprofessionalism.
The bottom line is, you need to make web design a priority. Thereare plenty of people out there who have graphic designer friendswilling to design their website for next to nothing. Those peoplehave the advantage because, even if they aren't the superiorbusiness, visitors will perceive them to be superior.
If you don't have any connections with graphic designers willingto do you a favor, see if you can find a starving artist willingto design the layout of your site. If anyone has an eye foraesthetics and is willing to work cheap, it's a starving artist.Once you know what your site should look like, either you or aweb designer can bring the artist's vision to life.
Take the time to design something that represents your businessor product well. Don't just throw up a website with gaudywallpaper, out of focus pictures and graphics placed at random.Remember that first moment when you open the door to a blinddate. Remember how much appearances count for in this world.
2. What you say: You want the person who visits your site to knowinstantly what you're selling and why they should buy from you.Visual representation has a lot to do with this, but you need towatch what you say as well. You must be clear, concise andfocused. Don't make the visitor decipher a cryptic headline fullof spelling and grammar errors. Include headlines that shout tothe reader exactly what you want them to hear.
Go over your copy a hundred times if you must, or have aproofreader edit your copy. You must be sure that a potentialcustomer won't get lost in a stream of consciousness narrativeabout your product or company, and come out saying, "What wasthat all about?"
Above all, think carefully about the colors you use for yourfont. Make sure there is plenty of contrast between thebackground and the font color. Never put a yellow font on anorange background. Also, be careful with white fonts on blackbackgrounds. If the letters are large, they will be easy enoughto read, but if they are 14 point or smaller, your visitor won'teven bother with the copy. No matter what colors you use, alwaysmake your font large enough. If people have to squint to readyour copy, it is too small.
3. How you treat them--It is socially acceptable for a woman tokeep her date waiting, letting him know that she doesn't considerhim a priority. However, it is not acceptable for your site tokeep a visitor waiting. If your site takes too long to load, thevisitor will simply find another site.
Do what you can to ensure that your site will download quickly.One easy thing to remember is that, if you have too much contenton a page, it's going to take a long time to load. Also, if youare on a free server, and you are sharing a port with others,your loading time will be lengthy. More specifically, if you haveimages that are uncompressed, they could be at 70k or 80k, asopposed to compressed images that look almost identical and loadat a preferable rate of 5k or 10k.
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Building a One-page Website
You've designed your logo, and you're ready to print your business cards and other marketing collateral materials. You want to include your website address (also called a URL) to build your credibility.
Graphic Design Can Make or Break Your Web Site
We all want high impact graphics for our Web sites - Right.Sometimes it is easy just to pick a template that comes included with a site builder and or hosting package.
Pages to Include in Your Website
What pages need to be included on your website? The answer varies for each type of business and depends on how informative you want your website to be for potential clients. Below is a list of sample pages for you to review while you plan out your website.
Custom Website Design - 7 Steps to a More Professional Website
If you are trying to sell a product or service on your website, then it is important to make your site as professional as possible. You might think designing that your own website to look like a professional did so is a rather difficult proposition, however there are many tools online that will help you achieve professional looking design.
Introduction To CGI Scripts
Using CGI scripts to add automation to your web site may seem a little daunting, but once you have incorporated a few into your web site, they become easier.The best way to start is to add a simpler script.
Website Design: 10 Smart Tips To Improve Your Ad Copy
Your website design may be affecting your sales in ways that you may not believe.Here are a few website design tips to help you improve your website and ad copy for greater profitability:1.
5 Ways To Automate Your Site
Automating your online business is one of the most importantsteps you can take to insure your success on the internet.If you have been on the internet for any time at all, you knowthat there are just too many tasks to do each day to be reallyefficient and productive with them all.
A Web Site That Sells Is All One Needs To Have A Successful Online Business!
There are more than billions of Web Sites, running Online Businesses, offering products and services. But only a few Web Sites manage to make any sale.
How to Choose Web Design Company?
Before deciding on which web design company to choose, you should first determine the main aim and purpose for your upcoming website. Once the aim and purpose have been identified, then only move on to choose a reliable web design company to develop your website.
How To Choose A Website Designer
Now that you have decided that it is time to create a website for your business there are many questions you must answer. One of the most important questions is "Who should create my website?"I like to use the analogy of playing music; in as little as a few hours, some people can strum a few chords on the guitar and play a song.
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Making a poorly designed website is one of the easiest things you can do as a webmaster! You barely need to try! If you want to run a successful high traffic website there are many different elements of design that you need to implement, and ones you need to avoid.This article will describe some of the major design flaws in many new websites.
7 Benefits of HTML Validation
You may not bother with html validation or writing simpleand clean code when designing your web site. Later you mayfind your site is slow loading, appears incorrectly in themain browsers and does not rank well for the major searchengines.
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Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner's best allies and customers.
How to use Emotional Content to Increase Visitor Response
Did you know that many folks make "buying decisions" when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decisions (either good or bad) when they are emotional.
The Next Marketing Tool: Deisgn
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Transforming A Site From Good To Excellent
One of the challenges of moving a web site up from good to excellent is transforming it from just a bunch of web pages and graphics to an interactive experience. Another term for this is community - a place where people can come to communicate with others.
The Key to Getting More Magic Shows Booked Online
This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it.
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