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6 Reasons Why A Website Is Crucial To Your Business
Since I'm a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven't heard yet! Why is having a website such a big deal? Here are 6 reasons: Your website has a powerful impact on a potential customer's confidence in you. A professional design, well-written copy, helpful product information, and good contact info can tremendously increase trust in your company. It lets people know you're knowledgeable and up-to-date. If you take the time to develop a good-quality site with helpful information, visitors will have no choice but to be impressed. As of April 2002, there are roughly 165.8 million people online in the US alone. Some of them are looking for your products and services. With a website, you open yourself up to a world of opportunity in reaching people who might not otherwise find you. With the click of a mouse, anyone can get to your company's website 24/7. For many businesses, referrals are a crucial source of new customers. Having a website makes it easy to encourage referrals, because customers can simply send friends and business contacts to your site. Website addresses are easier to remember than phone numbers. Plus, giving people multiple ways of contacting you makes it more likely that they will do so. Selling your products through an online store is often a killer way to expand your business. You have a perpetual, easily-accessed storefront--one that costs a fraction of a brick and mortar store and can reach many more people. Effective sales copy can do an incredible job of hooking visitors on your products and compelling them to click that "buy" button. Even if you can't sell your services directly over the internet, a website is still a powerful asset. It's a primer that you use to convince visitors of why they need your services. You get them salivating to buy, then invite them to contact you through your site. Adding your website address to all your advertisments, business cards, and company literature is a great way to draw potential customers to your company. Providing a website gives people a way to act on your message whenever they hear about you or see an ad for your company. Going to a website is easier than writing, visiting a store, or even making a phone call. Customers get the information at their convenience and don't have to wait for a salesperson to help them. Also, it's often more comfortable to visit a website, because there is no obligation. Visitors don't feel pressured. There are frequently people who are interested in what you have to offer, but they might not be ready to buy right now. You need to stay in contact with them so that you immediately come to mind when they ARE ready. A website is a great way to facilitate this. You can use your website to collect email addresses from visitors. Then you can periodically send out promotional emails or a newsletter. Staying in contact keeps your company fresh in visitors' minds. Well, there you have it--6 ways a website benefits your company and helps you sell more. Do you want to leave this opportunity to your competitors? Surely not! Each day you wait, you're letting them establish themselves online as THE resource in your field. Stop giving them that advantage! About The Author Jamie Kiley is the editor of Passing Notes, a web design newsletter. Get a hot, fresh web design tip delivered to your inbox every two weeks! Sign up now at http://www.kianta.com
MORE RESOURCES: TST Digital Services Announces Web Design Agency Claims Most Business Websites Actively Sabotage Growth FinancialContent Digital Silk Highlights Shift Toward Scalable eCommerce Web Development as U.S. Online Sales Grow Yahoo Finance Arcol Launches Collaborative and Web-Based Building Design Platform to Unlock Frictionless Creativity Morningstar Communications and Public Affairs’ Journey King Named UMB’s May Employee of the Month The University of Maryland, Baltimore Early greats of web design Boing Boing Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media Framer Launches AI Features to Supercharge Web Design, Democratizing How Stunning Websites are Built Business Wire Web Pacific Lutheran University Web Design Trends for 2025 crescentvale.com Sheep Inc. DesignRush Shaga Odyssey Website Design Analysis DesignRush Grow Your Local Business with WebLime’s Web Design & Marketing Solutions Potomac Local News Best Web Design Companies Forbes Greyhound Rockhampton Wed 04 Jun 2025 Race 10 Racing Queensland ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company 8 Best Apps for Web Designers in 2025 DesignRush Taylor Swift uses unlikely design element to drop major Easter egg – is Reputation coming? Creative Bloq Best Website Design Inspiration: Amazon DesignRush California Privacy Penalties Focus on Quality Checks, Web Design Bloomberg Law News 11 Best Interactive Website Designs in 2025 DesignRush Code Charley Corp Launches Ambitious Web Design Project to Elevate Industry Influence NORTHEAST - NEWS CHANNEL NEBRASKA 18 Best Tech Website Designs in 2025 DesignRush 16 Best Modern Website Designs of the Moment DesignRush Web 3.0 And The Evolution Of Website Design: What You Need To Know Harlem World Magazine Web Design Market Size & Share | Industry Growth [2032] SkyQuest Technology 10 Best Medical Website Designs (2025) DesignRush The Future of Web Development: Trends and Technologies on the Horizon IoT Business News Digital Silk Shapes NYC Web Design Trends for 2025 Yahoo Finance USPS Website Design: A Detailed Overview DesignRush Web Design Statistics By UI/UX, Market Size, Web Development, Industry and Demographics Coolest Gadgets Essential Web Design Principles NYC Businesses Must Embrace in 2025-Insights from Digital Silk Yahoo Finance 11 Best Minimalist Websites for 2025 DesignRush |
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