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Web Site Design Mistakes - Database Parameters In URLs
Creating a web site takes thought, planning and execution. Unfortunately, many designs are dead in the water before they are even published as far as search engine optimization is concerned. Whatever you do, avoid these critical mistakes. Database Parameters in URL Many web site designers don't take into account the effect of database parameters in site URLs. A database parameter tells the server what should be loaded onto a particular page when a viewer tries to see it. In essence, the page is "dynamic" because it is being pulled together with each click. Robot programs that are used by search engines to index sites hate dynamic pages. Often, they will not even index the pages and the page of your site is not listed in the search engine. Let's look at an example using the Nomad Adventure Journals site. The home page URL is aptly, http://www.nomadjournals.com - a static page. In this URL, there are no parameters telling the server to load anything other than a static web page. All search engines will index this page without any problem. Now, what if we changed the page to something dynamic. Let's say we designed it to record the session identification [identify the viewer] and dynamically load the pictures on the page. We would have one parameter for the session identification and four parameters for the various pictures on the page. The URL for the home page might look something like: http://www.nomadjournals.com/home/index.html?&DID=9&User_ID&CATID=15&ObjectGroup_ID=39 What a mess. A search engine robot is going to balk at indexing such pages. It simply can't tell what is on the page. If you have parameters and session identifications in the URLs of your site pages, you are going to have a very difficult time getting into the search engine rankings. Obviously, that precludes you from getting any top rankings and free traffic. Fixing The Problem Fixing the problem often is lengthy and costly depending on the number of pages on your site. If you have over 100 products, a complete re-design may be the best answer. If you have a relatively small number of pages, there may be less brutish options. Converting pages to static html is a definite solution for smaller sites. Essentially, one would take the page for each product and convert it into a static html page. The domain would then be converted to short sub-domain. If a user then clicked on the "buy" button for the product on the page, they would be sent to a dynamic database page. The viability of this solution is dependent upon the layout of the site. Some sites can be fixed, some simply cannot. In Closing The database parameter problem is surprisingly common with sites selling products. A majority of site designers do not understand search engine optimization and don't realize the problem they are creating. If you intend to build a database driven site, make sure you bring in a search engine optimization specialist before it is created. Nobody wants to spend the money to design a site twice. Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
MORE RESOURCES: Using a Website Editor, Modifying Templates, FTP Client Apps and Basic Aesthetics of Web Design Medium How to Captivate Audiences with Your Web Design Robotics and Automation News 5 Security Risks of Responsive Web Design Security Boulevard 17 Free Web Design Tools, Fall 2023 Practical Ecommerce Antares Systems Unveils Specialized Web Design and Local SEO Services for Small Businesses in Texas StreetInsider.com How to Optimize Your Mobile Website for Organic Search Business News Daily Belfast Web Design Agency Expands to the US, Bringing Innovative Digital Solutions to Washington Washington City Paper How to Become a Web Designer - Job Outlook | SNHU Southern New Hampshire University 5-Step Web Design Process - business.com Business.com Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire 18 beautiful parallax scrolling websites Creative Bloq 5 seriously useful AI web design tools Creative Bloq 6 ways AI is changing web design Creative Bloq Best web design software in 2023 TechRadar How web design trends have evolved Creative Bloq What is Responsive Web Design? Small Business Trends Why your business needs a responsive web design Arizona Big Media In LGBTQ rights case, Supreme Court rules for wedding website designer The Washington Post Web design firm Integrity appoints 2 to C-suite - St. Louis Business Journal - The Business Journals Web design firm Integrity appoints 2 to C-suite - St. Louis Business Journal The Business Journals U.S. announces official web design system Boing Boing Faculty Profile: Libby Perry (Editing for the Web, Web Design - Media Communications bachelor's) Full Sail News Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine 8 Web Design Trends We Noticed in 2023 MUO - MakeUseOf Top 10 web design companies: 2023 reviews and comparisons The Jerusalem Post 3 golden graphic design rules for e-commerce businesses Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering Joint journey: The Ferraz Rodrigues brothers' path to collaborating in web design Illinois State University News Largest Cincinnati Area Web Design Firms - Cincinnati Business Courier The Business Journals SEO and website design: How to build search engine-friendly sites Search Engine Land When and Where to Use REM and EM Units in Web Design? hackernoon.com Valpo Web Design & Marketing | Partners Valpo.Life Opinion | Reasons for ambivalence about the 303 Creative Supreme Court ruling The Washington Post New Interactive Web Design Trends in 2023 Finance Monthly AI tools are killing web design jobs in South Africa Rest of World 19 Free Web Design Courses: UX, Graphics, Code, More Practical Ecommerce 19 Free Web Design Tools from Summer 2023 Practical Ecommerce How far does Supreme Court decision on web design for gay couples reach in Minnesota? - Star Tribune About Web Design and Development | Web Design & Development | Digital Media - Utah Valley University About Web Design and Development | Web Design & Development | Digital Media Utah Valley University Supreme Court rules Colorado web designer can refuse business to LGBTQ people Colorado Public Radio Small Business Website Design Tips - Marketing Business.com Colorado wedding website designer can refuse gay customers, U.S. Supreme Court rules The Denver Post Supreme Court Rules on LGBTQ Rights Case The New York Times Empowering Your Online Presence: WordPress Web Design Essentials Robotics and Automation News Web design, development firm named among Inc. Best Workplaces SiouxFalls.Business The best website builder for artists in December 2023 Creative Bloq Information Systems MTSU.edu |
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