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Has Your Design Firm Run Amuck With Your Web Site?
What's happening to good web site design? Somehow we creative types at interactive and traditional ad agencies have run amuck - we're building web sites that may dazzle the senses, but don't really communicate much about our client's business or products and services! 1. Somehow I don't think anyone has a burning desire to spend 30-60 seconds on the Index page of a web site while another fancy Flash animation loads, complete with snazzy graphics, audio, and way cool cutting edge graphics - not!! People want to get real information, not razzle-dazzle graphics showing how great a developer is using the latest whiz bang technology! 2. I thought Frames went out of style like adding a .com to your company's name. Apparently not, as there are still lots of web sites using Frames - forcing users to see a web site with mix and match (bad) graphics, odd menus and just a plain ugly interface. 3. I some times wonder if some of my fellow design geeks all own Adobe stock, or they are just trying to make sure HTML disappears as a content standard. The last thing many people want is to sit and watch as their 56 kbps dial up struggles with opening a doc in Adobe's proprietary PDF format - many click off and are gone to the next web site. Content should be offered in HTML or Word format, both of which open instantly - no, I don't own any Microsoft shares! 4. Another popular time waster appears to be designing web sites that require people to list all of their contact points, including first born children, their dog's pedigree - etc. Registration forms should be short and no more than 4-5 entries that just require fundamental contact information. 5. What's the value in running contests, games and other technology-enabled multimedia content on a web site? Recent studies have indicated most of the online user community isn't interested in a web site that drives branding - they simply want information about a company's goods and services. 6. The web is a wonderful medium for customer acquisition but it also works as a valuable tool for building dialogue with customers - approx 75% of the online community does not mind filling out short forms that ask them questions about goods and services, or providing feedback. More sites should ask people for their opinions and reviews - they don't mind sharing them and these comments provide valuable insight. 7. Content is still one of, if not the most important variables in good web site design. Today's savvy surfer doesn't want content presented in book form; they want short paragraphs with lots of white space, not long textual columns in a type font that forces anyone over 30 (perish the thought there are people on the web over 30) to put on their glasses and squint at the screen. 8. We marketing types jumped on the community bandwagon 12-18 months back - you couldn't read an article about web site marketing unless "community" wasn't included as a buzzword du jour! Well, times have changed, or maybe we all came to our senses - today's web user wants baseline information they don't want to chat with other users via web site or read about shared interests - give them information in "content bytes' and let AOL worry about building a community! About The Author Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com, a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies. Lee@intelective.com
MORE RESOURCES: Website Design: What's the Best HTML Editor? | Florida Realtors Lecturer, Digital Media (Web Design) (Level A) job with ... Times Higher Education Web Design North Offers Inbound Link Building Services in Canada Digital Journal 8 Web Design Trends We Noticed in 2023 MUO - MakeUseOf Top 10 web design companies: 2023 reviews and comparisons The Jerusalem Post AI tools are killing web design jobs in South Africa Rest of World Fuerza Studio Wins Prestigious Netty Award & Takes Home ... Fort Worth Star-Telegram U.S. announces official web design system Boing Boing Wix vs. Squarespace | Website Builders | U.S. News U.S. News & World Report 19 Free Web Design Tools from Summer 2023 Practical Ecommerce Best Website Builders for Small Businesses (2023) | U.S. News U.S. News & World Report Director, Digital Strategy - Emory Communications and Marketing ... The Chronicle of Higher Education The Pros and Cons of Creating a Website With Canva's Website ... MUO - MakeUseOf Problem with swiper slider - JavaScript SitePoint Mission Lane: AI Revolutionising Financial Operations FinTech Magazine Motor Carrier Operations: Improvements Needed to Federal System ... Government Accountability Office WordPress Web Developer at XCO Group IT-Online Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine Joint journey: The Ferraz Rodrigues brothers' path to collaborating ... Illinois State University News Mizzou alumna uses web design expertise to give back to ... University of Missouri College of Engineering About Web Design and Development | Web Design & Development ... Utah Valley University When and Where to Use REM and EM Units in Web Design? hackernoon.com Wix's new web design platform looks seriously cool Creative Bloq Área de web design tem alta demanda por profissionais Portal Comunique-se 16 Best AI Tools for Web Designers Designmodo The Mysterious Case of the Fake Gay Marriage Website, the Real ... The New Republic Website Development: In-Depth Guide For Beginners Search Engine Journal Top 10 Web Design Mistakes: What Businesses are Doing Wrong Times of India Capturing codes: New England 7th graders learn web design Dickinson Press Web design, development firm named among Inc. Best Workplaces SiouxFalls.Business WAcademy's Web Design Interns Have Successfully Developed Over 30,000 Free Websites for Global SMEs Yahoo Finance 22 Free Web Design Tools from Spring 2023 Practical Ecommerce Jeremy McGilvrey, A Web Design Agency Announces Web Design Services In The Woodlands, Texas Yahoo Finance Opinion | Reasons for ambivalence about the 303 Creative Supreme ... The Washington Post This Colorado web designer doesn't want to make wedding sites for ... Colorado Public Radio Portfolio Requirements for Web and App Emphasis | Web Design ... Utah Valley University The ultimate guide to web design: Learn the fundamentals Interesting Engineering How does web design influence how we read online? Reader's Digest |
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