Has Your Design Firm Run Amuck With Your Web Site?
What's happening to good web site design? Somehow we creative types at interactive and traditional ad agencies have run amuck - we're building web sites that may dazzle the senses, but don't really communicate much about our client's business or products and services! 1. Somehow I don't think anyone has a burning desire to spend 30-60 seconds on the Index page of a web site while another fancy Flash animation loads, complete with snazzy graphics, audio, and way cool cutting edge graphics - not!! People want to get real information, not razzle-dazzle graphics showing how great a developer is using the latest whiz bang technology! 2. I thought Frames went out of style like adding a .com to your company's name. Apparently not, as there are still lots of web sites using Frames - forcing users to see a web site with mix and match (bad) graphics, odd menus and just a plain ugly interface. 3. I some times wonder if some of my fellow design geeks all own Adobe stock, or they are just trying to make sure HTML disappears as a content standard. The last thing many people want is to sit and watch as their 56 kbps dial up struggles with opening a doc in Adobe's proprietary PDF format - many click off and are gone to the next web site. Content should be offered in HTML or Word format, both of which open instantly - no, I don't own any Microsoft shares! 4. Another popular time waster appears to be designing web sites that require people to list all of their contact points, including first born children, their dog's pedigree - etc. Registration forms should be short and no more than 4-5 entries that just require fundamental contact information. 5. What's the value in running contests, games and other technology-enabled multimedia content on a web site? Recent studies have indicated most of the online user community isn't interested in a web site that drives branding - they simply want information about a company's goods and services. 6. The web is a wonderful medium for customer acquisition but it also works as a valuable tool for building dialogue with customers - approx 75% of the online community does not mind filling out short forms that ask them questions about goods and services, or providing feedback. More sites should ask people for their opinions and reviews - they don't mind sharing them and these comments provide valuable insight. 7. Content is still one of, if not the most important variables in good web site design. Today's savvy surfer doesn't want content presented in book form; they want short paragraphs with lots of white space, not long textual columns in a type font that forces anyone over 30 (perish the thought there are people on the web over 30) to put on their glasses and squint at the screen. 8. We marketing types jumped on the community bandwagon 12-18 months back - you couldn't read an article about web site marketing unless "community" wasn't included as a buzzword du jour! Well, times have changed, or maybe we all came to our senses - today's web user wants baseline information they don't want to chat with other users via web site or read about shared interests - give them information in "content bytes' and let AOL worry about building a community! About The Author Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com, a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies. Lee@intelective.com
MORE RESOURCES: Adobe Dreamweaver (2024) review TechRadar 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Are you up to build the next best website? Get started with one of these 5 web design courses Fortune Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance Why (and How) I Learned Web Development as a Data Scientist Towards Data Science 18 Free Web Design Tools, Winter 2024 Practical Ecommerce We Need to Decarbonize Software IEEE Spectrum Moving Your Website into the Web Design System (WDS) Washington State University Web Design Companies & Agencies In Austin To Know Built In Austin TSTC Marshall spotlights online web design and development program Marshall News Messenger The 39 best free web fonts Creative Bloq Top Web Design Trends 2024 Designmodo Why isn't Adobe doing web design better? Creative Bloq 9 Chicago Web Design and Development Agencies To Know Built In Chicago How to design a website: A beginner's guide CNN Underscored How to Navigate Regulators' Growing Focus on Connecting Data Privacy and Web Design | Legaltech News Law.com Web Design and Development Alumni Highlight: Jenna Smith | Digital Media Utah Valley University Best website design service of 2024 TechRadar Jessica Sorden's Transformation from Corporate Burnout to Web Design Maestro - by Carly Winchell The Ark Valley Voice Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Information technology students delve into web design with capstone project University of Missouri College of Engineering Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life Best Web Design Software in 2024 USA TODAY Valpo Web Design & Marketing helps businesses through intentional design and forward thinking Valpo.Life 5 Top-Rated AI Website Builder Tools Software Advice Sweb CEO puts AI to work for small business web design San Antonio Report Website Design Services of Pop Machine Agency: Leading Wichita's Charge in Global Web Design Trends Yahoo Finance 5 seriously useful AI web design tools Creative Bloq Revolutionizing Web Presence: Webness Studios Launch Specialist Website Design Services Yahoo Finance Locofy.ai's accelerates web design-to-code with AI as it pioneers Large Design Models Markets Insider Valpo Web Design & Marketing | Partners Valpo.Life Michelle Belleville Science@NASA 6 ways AI is changing web design Creative Bloq Best web development tool of 2024 TechRadar 17 Free Web Design Tools, Fall 2023 Practical Ecommerce Grand Cayman Web Design Expert & SEO Qamar Zaman Book Build Google Knowledge Panel Offers Grand Cayman ... Yahoo Finance The best free blog websites Creative Bloq Design Studies (Minor) | College of Liberal Arts UNH's College of Liberal Arts How web design trends have evolved Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering AI tools are killing web design jobs in South Africa Rest of World In LGBTQ rights case, Supreme Court rules for wedding website designer The Washington Post Top 12 B2B Website Design Agencies in 2024 Influencer Marketing Hub Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine 12 Top-Ranked Shopify Web Design Agencies Influencer Marketing Hub How Google perfected the web The Verge Top Headless Web Design Agencies to Revolutionize Your Front-end Influencer Marketing Hub Top 13 Custom Web Design Agencies Specializing in Education Influencer Marketing Hub 19 Free Web Design Tools from Summer 2023 Practical Ecommerce The 7 Best Shopify Web Design Techniques for Increased Conversion Influencer Marketing Hub Faculty Profile: Libby Perry (Editing for the Web, Web Design - Media Communications bachelor's) Full Sail News 12 Rapid Web Design Agencies & Tips to Find Your Best Match Influencer Marketing Hub |
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