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Developing Your Winning Web Site Strategy
Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. In fact, you probably have very specific goals that your web site is helping you to achieve for your company. If you do have goals, are you measuring them? We often ask people, "what are the objectives of your site?" Answers usually vary from "our site is supposed to provide information about our company's products", or "the site is supposed to effectively convey our brand to our audience." In actuality, those are very rarely the TRUE objectives; but rather the MEANS to accomplish one's objectives. A web site's objectives will in most cases be to drive sales and revenues or generate qualified leads. The first step to building a winning strategy on the Internet is to identify your exact goals and set your web site's objectives to achieve those goals. Here are two examples? Web Site Goal: Lead GenerationIf the main goal of your web site to generate more leads for your company, your web site's objectives should be geared around two things? 1) increasing the quantity of your leads 2) increasing the quality of your leads By focusing on these web site objectives you can identify what your web site needs to do to accomplish them. For example, if you want to increase the quantity and quality of your leads, you can identify that your web site should be re-designed to? a) Attract more qualified visitors from the search engines b) Display the benefits of your product or service c) Educate your visitors and prospects on how to make a smart buying decision d) Overcome the objections your visitors may have about your product e) Persuade them to take action and become a lead for your sales team Web Site Goal: Drive Sales & RevenuesIf the main goal of your e-commerce web site is designed to generate sales for your company, your web site's objectives should be geared around two things? 1. Get more visitors to shop for and buy your products 2. Get visitors to buy larger orders 3. Get visitors to return and buy more often As you can see from these two examples, setting specific goals and objectives for your web site will allow you to set your plan for improving your results. Now that you have your goals and objectives, you're ready for the next step which is increasing your web site's conversion rate. Matt Hockin is president of Interactive Marketing, Inc., a leading provider of web site optimization and search engine marketing services for increasing web site conversion rates, traffic, and profitability. Click here to download your free copy of the guide to web site optimization http://www.InteractiveMarketingInc.com
MORE RESOURCES: Grow Your Local Business with WebLime’s Web Design & Marketing Solutions Potomac Local News 4 Common Myths of Website User Experience Advisor Perspectives How to convert Figma designs to code with Cursor AI theserverside.com Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media Digital Silk Reports Surge in UX and Speed Optimization Requests from U.S. Banks in 2025 StreetInsider Web Pacific Lutheran University Web Developer Services Market May See Big Move | Major Giants Bluehost, GoDaddy, HostGator openPR.com Ayodhya Webosoft Pvt. Ltd. Celebrates 9 Years of Digital Excellence and Global Innovation openPR.com 2/6/25 – EXPLORE OUTDOOR HAWAI‘I SITE WINS WEB DESIGN GOLD Department of Land and Natural Resources - Hawaii (.gov) A Surge in Mobile-Optimized Web Design Reported for Wellness Brands Across New York: Laser by Aleya Stays Ahead of the Curve Yahoo Finance Web Design and Development Muskegon Community College California Privacy Penalties Focus on Quality Checks, Web Design Bloomberg Law News California Tourism Leverages Interactive Web Design to Engage Gen Z and Millennial Travelers: You Need to Know Travel And Tour World Digital Silk Guides California Tourism Boards on Interactive Web Design to Attract Next-Gen Travellers Yahoo Finance 15 Web Design Trends for 2025 DesignRush Best Web Design Companies Forbes Top Web Design Trends for 2025 Designmodo I've spent a week putting a website together on Squarespace, and this is what I thought about the premium web builder Creative Bloq The Best Web Design Software Forbes ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company Wireframe in Web Design: Complete Guide DesignRush 18 Best Tech Website Designs in 2025 DesignRush Best Website Design Inspiration: Amazon DesignRush 11 Best Interactive Website Designs in 2025 DesignRush Best web design software of 2024 TechRadar 16 Best Modern Website Designs of the Moment DesignRush The Future of Web Development: Trends and Technologies on the Horizon IoT Business News Web 3.0 And The Evolution Of Website Design: What You Need To Know Harlem World Magazine 8 Best Apps for Web Designers in 2025 DesignRush USPS Website Design: A Detailed Overview DesignRush Lululemon Athletica Website Design Review DesignRush 5 Upcoming Web Design Trends for 2022 SitePoint BUSINESS SPOTLIGHT: Young Web Design keeps businesses current The Bradford Era Best website design service of 2024 TechRadar Web Development | Website Design for Yachting Companies Yachting Pages The 6 Best Web Design Courses Worth Taking in 2024 TechRepublic |
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