![]() | |
![]() |
Developing Your Winning Web Site Strategy
Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. In fact, you probably have very specific goals that your web site is helping you to achieve for your company. If you do have goals, are you measuring them? We often ask people, "what are the objectives of your site?" Answers usually vary from "our site is supposed to provide information about our company's products", or "the site is supposed to effectively convey our brand to our audience." In actuality, those are very rarely the TRUE objectives; but rather the MEANS to accomplish one's objectives. A web site's objectives will in most cases be to drive sales and revenues or generate qualified leads. The first step to building a winning strategy on the Internet is to identify your exact goals and set your web site's objectives to achieve those goals. Here are two examples? Web Site Goal: Lead GenerationIf the main goal of your web site to generate more leads for your company, your web site's objectives should be geared around two things? 1) increasing the quantity of your leads 2) increasing the quality of your leads By focusing on these web site objectives you can identify what your web site needs to do to accomplish them. For example, if you want to increase the quantity and quality of your leads, you can identify that your web site should be re-designed to? a) Attract more qualified visitors from the search engines b) Display the benefits of your product or service c) Educate your visitors and prospects on how to make a smart buying decision d) Overcome the objections your visitors may have about your product e) Persuade them to take action and become a lead for your sales team Web Site Goal: Drive Sales & RevenuesIf the main goal of your e-commerce web site is designed to generate sales for your company, your web site's objectives should be geared around two things? 1. Get more visitors to shop for and buy your products 2. Get visitors to buy larger orders 3. Get visitors to return and buy more often As you can see from these two examples, setting specific goals and objectives for your web site will allow you to set your plan for improving your results. Now that you have your goals and objectives, you're ready for the next step which is increasing your web site's conversion rate. Matt Hockin is president of Interactive Marketing, Inc., a leading provider of web site optimization and search engine marketing services for increasing web site conversion rates, traffic, and profitability. Click here to download your free copy of the guide to web site optimization http://www.InteractiveMarketingInc.com
MORE RESOURCES: Jeremy McGilvrey, A Web Design Agency Announces Web Design Services In Pearland, Texas Yahoo Finance How Will Blockchain Impact Web Design And Development in 2023? The Crypto Basic Best Web Development Companies In India 2023 Read IT Quik Rule Your Kingdom Launches SEO-Optimized eCommerce Website ... Digital Journal Noble Webworks Is Offering End to End Web Development and ... Digital Journal Learn How to Avoid Common Mistakes When Choosing a Web ... Digital Journal Grandway Marketing Inc. Celebrates Over 5 Years of Being the Best ... 24-7 Press Release Gov. Lujan Grisham breaks ground on Creative Campus in Las ... Office of the Governor Best AI Tools for Web Designers (2023) MarkTechPost A Web Designer's Tech Stack Practical Ecommerce Sagentic Web Design Celebrates 20 Years of Building Strong Online Presence for Businesses and Organizations Canon City Daily Record 10 Web Design Trends to Follow in 2023 to Create a Sales-Friendly ... Digital Information World Yoast SEO Founders Invest in WordPress Accessibility Plugin Search Engine Journal Chicopee honors St. Joseph's Day at City Hall Reminder Publications Texas Web Design Unveils Innovative Design Solutions for ... Digital Journal Top 10 Web Development Companies in USA 2023 Read IT Quik SystMD Celebrates 5 Years of Innovation in Web Design Digital Journal Top 7 Product Design Trends for 2023 Fordham Ram Brewer endorsement doesn't violate School Board policy, chairman ... Smithfield Times Global 3D Web Design Service Market Research Report 2023-2033 ... Los Alamos Monitor Top 11 Online UX/UI Courses To Enroll In 2023 Fordham Ram 10 Best AI Tools for Web Developers Designmodo Web Development Business Opens in Downtown Lawrenceburg Eagle 99.3 FM WSCH Web development versus web design: What's the difference? Border Chronicle Bellevue Responsive Web Design Agency With Expert Lead ... Digital Journal Global Responsive Web Design Services Market Research Report ... Los Alamos Monitor Eastbay SEO Company Celebrates Quality Services Since 2015 Digital Journal How to Start a Website Money I don't want to log in to your website The Verge Russia's Economy Is Starting to Come Undone The Wall Street Journal ATV Maine announces Stephanie Miller as keynote speaker at ... Bangor Daily News A massive BC break - PHP SitePoint How Automation is Changing the Landscape of Web Development Robotics and Automation News 10 Steps to Choosing the Best Web Design Firm The Local Ne.ws Retailers are using sneaky web design to catch you out Creative Bloq Web design company owner learned the skills she needed to ... Ohio University Simple Steps to Mobile-first Web Design Practical Ecommerce 20 Free Web Design Tools from Fall 2022 Practical Ecommerce This Colorado web designer doesn't want to make wedding sites for ... Colorado Public Radio Top Web Design Trends 2023 Designmodo System Breaks Down Barriers for Blind Web Designers Maryland Today 7 AI Writing Tools on Writesonic for Web Design MUO - MakeUseOf How to Convert Any Website Into a Figma Design MUO - MakeUseOf 6 web design trends to watch in 2023 Creative Bloq 10 Professional-Level Web Design Tools to Get the Ideal Website Robotics and Automation News This fiendish quiz tests your web design knowledge Creative Bloq The 10 Best Web Development Companies MUO - MakeUseOf Web Design: A Dive Into the Digital World The Piedmont Highlander Wheelistic Web Design rebrands as Green Marketing Lawn & Landscape What Rust Brings to Frontend and Web Development The New Stack Understanding the Basics of Web Development Enterprise Apps Today Engines of Our Ingenuity 2470: Spider Web Design Houston Public Media Is It Worth the Cost to Hire a Web Designer for Your Business? The Motley Fool |
![]() |
![]() |
![]() |
RELATED ARTICLES
Creating a Compelling Headline for Your Private Practice Website Your home page is the most important page of your website. It is the one that will determine what your potential client or customer does after they arrive (i. Title Tags - How to Make Them More Effective The title tags of your web pages are more important than most web authors realize. Once you understand why the title is so important, you can easily write more effective title tags. Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 2 Part one of this article is available at www.bookcoaching. 3 Tips You Can Use Right Now to Improve Your Web Sites Usability Studies done by Jakob Nielson the man touted as the, "King of usability" by Internet Magazine showed that people do not read on the web like they would normally read offline.So what does this mean to you and why should you care?Visitors to your web sites are in a rush, they want the information you promised and they want it NOW. Website Design For Small Businesses There are many different website design companies, offering different facilities such as flash design, however what should a small business look for when seeking an internet prescence?When choosing which company you would like to build your website, there are many factors which you need to take into consideration.Firstly how much is the website going to cost to build and host. Power of Squeeze Pages for Realtors Squeeze pages are a very hot topic in the internet marketing scene. What a squeeze page is is a page that is built to get someone to take an action. When You Create A Web Site, Dont Make A Splash! Don't make a splash!Are you thinking about using a splash page when you create a web site? You would be wise to think again.What is a splash page?Generally, it is a fancy entrance graphic which requires your visitor to click in order to enter the main home page of your web site. Recipe For A Good Looking Web Site We've all surfed the web and seen some awful web sites.Sites that never completely loaded. Congratulations! You've Gotten Visitors To Your Site! Now, Can They Find What Theyre Looking For? As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they're looking for? If not, guess what? We've lost a customer. 10 Reasons Why You Need A Multilingual Website The internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information. For businesses wishing to get that competitive advantage, a multilingual website now presents one of the most high impact means of expanding a client base and securing greater sales volumes. Using Server Side Includes to Simplify Your Web Design An "include" file is a piece of code that can be put into a seperate file -- for example -- your navigation bar -- and then "included" in a number of other pages. This has the very useful advantage of allowing you to retain consistency over a very large number of pages, and then make changes to all of those pages by just changing the include file. 404 Error - The Page Cannot be Found A "404 Error" happens when the web server you are on cannot find the page that you requested. This type of error is quite common and is seen all over the place. What Drives Repeat Visitors To Your Site? There can be zillions of reasons why your visitors return to your web site. One might be very interested in seeing your animated photo on your main page, but kidding aside I've gathered 12 elements that invites your visitors to repeat their visits. Website Background Colors and Graphics: What You Need to Know Before Designing Your Website Designing your website means you have to be creative, plan out exactly what you want visitors to see, and then turn these ideas into a design or relay them to a design firm so they can do the job for you. However, the problem with this is you might be coming up with a lot of ideas that are not going to work for you when it comes to the design on your web page. Using Graphic Design on Your Website Almost everything is available on the web? products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you're promoting, there's a never-ending supply of prospects and customers on the world-wide-web. How To Give Your Business Credibility Let's face it. Buying products and services from the Internet can be a bit intimidating. Click Here See, works every time. Seriously now, for some reason people keep leaving your website and you can't figure out why. Website Design Firm Website design firms come in all shapes and sizes.When choosing which firm you would like to build your website, there are many factors which you need to take into consideration. Usability and Considerate Design I hate to imagine that in your web development project team meetings, the one thing that will be overlooked is consideration for the end user. Yet, how many white boards have you seen lately that have "ease of use", or "be polite to customers" scribbled anywhere on them? Rather, the discussion hits on revenue generation, business requirements, colored backgrounds and information architecture. Orient Your First-time Web Site Visitor Imagine spinning someone around so profoundly and for so long that when you finally tell them to open their eyes, they ask "Where am I?" not knowing if they are even on the same continent they started from. When someone comes to your web site from a search engine or through a link from another site, it's like that for them. ![]() |
home | site map |
Webdesign-box © 2006 |