Create A Web Site That Builds Trust
If someone doesn't know you personally, will they trust you enough to do business with you just by visiting your web site? Most people view organizations - and web sites - they don't know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they go to a new web site. What can you do? Here are four tips on how to create a web site that builds trust: 1. Provide your contact information You visitor wants to know that there is a real person somewhere behind your web site. Ideally, put a real person's name, full postal address, e-mail, and telephone number. Some of your visitors will want to communicate with you. Make it easy for them to do so. 2. Post testimonials You say: "Our web site is the greatest". Your customer says: "Yea, right." Every business toots its own horn, and most people don't believe a word of it. But, when your customers sing your praises, it has much more credibility. Make sure that you ask your customers for short, specific testimonials. You can even ask a specific customer to speak of a particular experience with your company with which they were pleased. The more guidance you give folks in writing these the more helpful they will be to your viewers since they are looking for others who have had dealing with you like they may have. Put these testimonials throughout your web site and include as much contact information about that customer as they will allow. Ideally you will want to put their picture, full name, and phone number or e-mail address; however clearing it with them first is always a must. And as mentioned in number 1 above, the more details you provide to show there is a real person behind that testimonial, the credibility to will have to your viewer. 3. Provide a guarantee Who wants to get stuck making a bad purchase? Providing a guarantee helps put your potential customers at ease and makes buying from you that much more inviting. The longer and more iron-clad guarantees can't be beat. If your competitors offer a 30 day guarantee with a restocking fee, why not offer a 60 day guarantee with no fees? 4. Be nice For goodness sake, be nice to people! Your potential customers don't know as much about your product or service as you do. They may ask what seem like dumb questions -- many times. It's ok. Answer them courtesly, honestly, and promptly - even if you are having one of those weeks! Let's face it, you are desiring that they be willing to fork over some of their hard earned money to you so it is always to your advantage to entertain what may seem like the most outrageous inquiries. When you create a web site, make sure that you follow these four tips to build trust. Building a genuine website is only half of the battle. Your website will attract folks to your business. But, building trust, confidence in your products and services, and, if you are lucky, a business relationship with a person will keep them coming back. And that is the whole idea! Herb and Monica Leibacher operate Web Builder Express (http://www.WebBuilderExpress.com). Create a professional web site for your business or non-profit organization with Web Builder Express. At Web Builder Express, you can request your free Quick Start Guide that tells you how to create a great web site.
MORE RESOURCES: Top 5 Web Design Agencies in Maryland Baltimore Post-Examiner Wix Partners Can Now Sell Templates in Wix Marketplace Search Engine Journal Web Designer – Full-Time | Dynamic Digital Design Role jobs.pedestrian.tv Small Business Website Design Tips - Marketing Business.com Website Design Competition - MCWT Michigan Council of Women in Technology Website Design | Alton | Edwardsville | St Louis RiverBender.com Coding vs. Programming: What's the Difference? AllBusiness.com Best web design software in 2024 TechRadar Moving Your Website into the Web Design System (WDS) Washington State University Why (and How) I Learned Web Development as a Data Scientist Towards Data Science 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal 13 Top-Ranked Shopify Web Design Agencies Influencer Marketing Hub Website Design Trends to Watch in 2024 Simplilearn Are you up to build the next best website? Get started with one of these 5 web design courses Fortune 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Top Web Design Trends 2024 Designmodo BFA in Art - Graphic Design | Undergraduate Programs | Visual TWU Texas Woman's University 9 Chicago Web Design and Development Agencies To Know Built In Chicago Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance Why isn't Adobe doing web design better? Creative Bloq Sweb CEO puts AI to work for small business web design San Antonio Report The 15 best iPad apps for designers Creative Bloq Jessica Sorden's Transformation from Corporate Burnout to Web Design Maestro - by Carly Winchell The Ark Valley Voice Information technology students delve into web design with capstone project University of Missouri College of Engineering How to design a website: A beginner's guide CNN Underscored Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life 10 Website Design Secrets to Know Before You Build a Site AllBusiness.com 6 ways AI is changing web design Creative Bloq 5 seriously useful AI web design tools Creative Bloq Michelle Belleville Science@NASA Revolutionizing Web Presence: Webness Studios Launch Specialist Website Design Services Yahoo Finance How to Design an ADA-Compliant Website | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce Locofy.ai's accelerates web design-to-code with AI as it pioneers Large Design Models Markets Insider 18 Free Web Design Tools, Winter 2024 Practical Ecommerce Valpo Web Design & Marketing | Partners Valpo.Life Design Studies (Minor) | College of Liberal Arts UNH's College of Liberal Arts Best web development tool of 2024 TechRadar The best free blog websites Creative Bloq Top 10 Custom Web Design Agencies Influencer Marketing Hub The 39 best free web fonts Creative Bloq 5 Security Risks of Responsive Web Design Security Boulevard How web design trends have evolved Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering How Google perfected the web The Verge Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine In LGBTQ rights case, Supreme Court rules for wedding website designer The Washington Post 6 great tools for testing responsive design for websites Creative Bloq |
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