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Create A Web Site That Builds Trust
If someone doesn't know you personally, will they trust you enough to do business with you just by visiting your web site? Most people view organizations - and web sites - they don't know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they go to a new web site. What can you do? Here are four tips on how to create a web site that builds trust: 1. Provide your contact information You visitor wants to know that there is a real person somewhere behind your web site. Ideally, put a real person's name, full postal address, e-mail, and telephone number. Some of your visitors will want to communicate with you. Make it easy for them to do so. 2. Post testimonials You say: "Our web site is the greatest". Your customer says: "Yea, right." Every business toots its own horn, and most people don't believe a word of it. But, when your customers sing your praises, it has much more credibility. Make sure that you ask your customers for short, specific testimonials. You can even ask a specific customer to speak of a particular experience with your company with which they were pleased. The more guidance you give folks in writing these the more helpful they will be to your viewers since they are looking for others who have had dealing with you like they may have. Put these testimonials throughout your web site and include as much contact information about that customer as they will allow. Ideally you will want to put their picture, full name, and phone number or e-mail address; however clearing it with them first is always a must. And as mentioned in number 1 above, the more details you provide to show there is a real person behind that testimonial, the credibility to will have to your viewer. 3. Provide a guarantee Who wants to get stuck making a bad purchase? Providing a guarantee helps put your potential customers at ease and makes buying from you that much more inviting. The longer and more iron-clad guarantees can't be beat. If your competitors offer a 30 day guarantee with a restocking fee, why not offer a 60 day guarantee with no fees? 4. Be nice For goodness sake, be nice to people! Your potential customers don't know as much about your product or service as you do. They may ask what seem like dumb questions -- many times. It's ok. Answer them courtesly, honestly, and promptly - even if you are having one of those weeks! Let's face it, you are desiring that they be willing to fork over some of their hard earned money to you so it is always to your advantage to entertain what may seem like the most outrageous inquiries. When you create a web site, make sure that you follow these four tips to build trust. Building a genuine website is only half of the battle. Your website will attract folks to your business. But, building trust, confidence in your products and services, and, if you are lucky, a business relationship with a person will keep them coming back. And that is the whole idea! Herb and Monica Leibacher operate Web Builder Express (http://www.WebBuilderExpress.com). Create a professional web site for your business or non-profit organization with Web Builder Express. At Web Builder Express, you can request your free Quick Start Guide that tells you how to create a great web site.
MORE RESOURCES: Using a Website Editor, Modifying Templates, FTP Client Apps and Basic Aesthetics of Web Design Medium How to Captivate Audiences with Your Web Design Robotics and Automation News 5 Security Risks of Responsive Web Design Security Boulevard 17 Free Web Design Tools, Fall 2023 Practical Ecommerce Antares Systems Unveils Specialized Web Design and Local SEO Services for Small Businesses in Texas Yahoo Finance How to Optimize Your Mobile Website for Organic Search Business News Daily Belfast Web Design Agency Expands to the US, Bringing Innovative Digital Solutions to Washington Washington City Paper 5-Step Web Design Process - business.com Business.com How to Become a Web Designer - Job Outlook | SNHU Southern New Hampshire University Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire 18 beautiful parallax scrolling websites Creative Bloq 5 seriously useful AI web design tools Creative Bloq 6 ways AI is changing web design Creative Bloq How web design trends have evolved Creative Bloq What is Responsive Web Design? Small Business Trends This Web Development Grad is Developing for Esports Full Sail News Why your business needs a responsive web design Arizona Big Media 10 Weird HTML Hacks That Shaped The Internet Tedium: The Dull Side of the Internet Web design firm Integrity appoints 2 to C-suite - St. Louis Business Journal - The Business Journals Web design firm Integrity appoints 2 to C-suite - St. Louis Business Journal The Business Journals In LGBTQ rights case, Supreme Court rules for wedding website designer The Washington Post U.S. announces official web design system Boing Boing 8 Web Design Trends We Noticed in 2023 MUO - MakeUseOf Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine Faculty Profile: Libby Perry (Editing for the Web, Web Design - Media Communications bachelor's) Full Sail News Top 10 web design companies: 2023 reviews and comparisons The Jerusalem Post 3 golden graphic design rules for e-commerce businesses Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering Largest Cincinnati Area Web Design Firms - Cincinnati Business Courier - Cincinnati Business Courier Largest Cincinnati Area Web Design Firms - Cincinnati Business Courier Cincinnati Business Courier Joint journey: The Ferraz Rodrigues brothers' path to collaborating in web design Illinois State University News Valpo Web Design & Marketing | Partners Valpo.Life SEO and website design: How to build search engine-friendly sites Search Engine Land Opinion | Reasons for ambivalence about the 303 Creative Supreme Court ruling The Washington Post When and Where to Use REM and EM Units in Web Design? hackernoon.com New Interactive Web Design Trends in 2023 Finance Monthly AI tools are killing web design jobs in South Africa Rest of World Comprise wins pair of MarCom Awards for website design and social media marketing excellence Yahoo Finance 19 Free Web Design Tools from Summer 2023 Practical Ecommerce 19 Free Web Design Courses: UX, Graphics, Code, More Practical Ecommerce How far does Supreme Court decision on web design for gay couples reach in Minnesota? - Star Tribune Small Business Website Design Tips - Marketing Business.com Supreme Court rules Colorado web designer can refuse business to LGBTQ people Colorado Public Radio Colorado wedding website designer can refuse gay customers, U.S. Supreme Court rules The Denver Post |
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