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No Matr How Goud The Infomation...
Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all undermine a Web site's message. Your reader will have to work too hard, and you won't have that reader long. Grabbing a reader's attention is a key point in getting your message out, but there is such a thing as too much grabbing--and the wrong kind of attention. Negative attention can lose a great many visitors and potential clients. Clean content and neat appearance are not merely a matter of aesthetics. It goes to the core of establishing trust and reliability between a Web site and visitor. Relate it to a deli. A potential customer heard about you through an ad. Cool ad, got his/her attention, so he/she stops by on the way home. On the outside everything looks nice, meetsexpectations, so the visitor walks in, looking for tonight's sandwich goodies. Once inside it only takes a few seconds to notice the dust on the shelves, the dirty footprints, the unidentifiable smudges on the glass counter-fronts. No matter how good the food smells, if the counterperson has dirty hands or there are papers littering the floor, how many people are going to feel comfortable reaching over a crumb-covered counter to pay for their dinner? That may sound like a silly comparison to Web content, but really, it's not so far off. The principle stands: clean, neat, appealing content builds comfort and trust. Sloppy, haphazard or distracting content repels, and breaks down credibility. And the principle is very easy to apply to all Web content. Just remember the acronym, "Get It All" G- et another set of eyes to take an objective look I- talics, bold and all caps are rough on the eyes, use sparingly A- lways do one last look-see after it's finished Whether your content is a one-line ad or five-page report, taking that little extra time and effort will improve your site, build customer confidence and add respectability. Saving time now and risking poor content quality can end up costing you more later. After all, the object is to get and keep customers at your site; to keep them reading. How long would you have kept reading this article if it had all been written like that first paragraph? Cherie' Davidson is a freelance writer and Web content developer who lives in the Pacific Northwest with her toy poodle, Auggie Dog, her "energy muse." She has her own freelance writing business, Suitable Words Publications (http://www.suitablewords.com), where she writes and promotes Website content, designs and develops e-books, hires out as a copywriter and writes a wide variety of articles and essays. She has started a blog at http://suitablewords.blogspot.com and a free article site at http://www.writerscontent.com
MORE RESOURCES: Website Design: What's the Best HTML Editor? | Florida Realtors Lecturer, Digital Media (Web Design) (Level A) job with ... Times Higher Education Web Design North Offers Inbound Link Building Services in Canada Digital Journal Auto Body Shop Marketing Company Shares How To Leverage SEO ... Digital Journal Fuerza Studio Wins Prestigious Netty Award & Takes Home ... Fort Worth Star-Telegram Wix vs. Squarespace | Website Builders | U.S. News U.S. News & World Report AI tools are killing web design jobs in South Africa Rest of World SoxProspects.com has long since advanced from a passion project ... The Boston Globe Top 10 web design companies: 2023 reviews and comparisons The Jerusalem Post Best Website Builders for Small Businesses (2023) | U.S. News U.S. News & World Report Director, Digital Strategy - Emory Communications and Marketing ... jobs.chronicle.com U.S. announces official web design system Boing Boing 19 Free Web Design Tools from Summer 2023 Practical Ecommerce Web Design Intern at Advisors Excel mediabistro.com The Pros and Cons of Creating a Website With Canva's Website ... MUO - MakeUseOf Motor Carrier Operations: Improvements Needed to Federal System ... Government Accountability Office Full Stack Developer Job Description: Templates for Hiring for Your ... Small Business Trends Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine Joint journey: The Ferraz Rodrigues brothers' path to collaborating ... Illinois State University News About Web Design and Development | Web Design & Development ... Utah Valley University When and Where to Use REM and EM Units in Web Design? hackernoon.com Mizzou alumna uses web design expertise to give back to ... University of Missouri College of Engineering Wix's new web design platform looks seriously cool Creative Bloq Área de web design tem alta demanda por profissionais Portal Comunique-se 16 Best AI Tools for Web Designers Designmodo The Mysterious Case of the Fake Gay Marriage Website, the Real ... The New Republic Website Development: In-Depth Guide For Beginners Search Engine Journal Top 10 Web Design Mistakes: What Businesses are Doing Wrong Times of India Capturing codes: New England 7th graders learn web design Dickinson Press Game Design and Interactive Media BA Major West Virginia University Web design, development firm named among Inc. Best Workplaces SiouxFalls.Business WAcademy's Web Design Interns Have Successfully Developed Over 30,000 Free Websites for Global SMEs Yahoo Finance 22 Free Web Design Tools from Spring 2023 Practical Ecommerce Opinion | Reasons for ambivalence about the 303 Creative Supreme ... The Washington Post This Colorado web designer doesn't want to make wedding sites for ... Colorado Public Radio Portfolio Requirements for Web and App Emphasis | Web Design ... Utah Valley University Beit Lehi Project | Web Design & Development | Digital Media Utah Valley University The ultimate guide to web design: Learn the fundamentals Interesting Engineering How does web design influence how we read online? Reader's Digest |
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