| |
| |
|
No Matr How Goud The Infomation...
Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all undermine a Web site's message. Your reader will have to work too hard, and you won't have that reader long. Grabbing a reader's attention is a key point in getting your message out, but there is such a thing as too much grabbing--and the wrong kind of attention. Negative attention can lose a great many visitors and potential clients. Clean content and neat appearance are not merely a matter of aesthetics. It goes to the core of establishing trust and reliability between a Web site and visitor. Relate it to a deli. A potential customer heard about you through an ad. Cool ad, got his/her attention, so he/she stops by on the way home. On the outside everything looks nice, meetsexpectations, so the visitor walks in, looking for tonight's sandwich goodies. Once inside it only takes a few seconds to notice the dust on the shelves, the dirty footprints, the unidentifiable smudges on the glass counter-fronts. No matter how good the food smells, if the counterperson has dirty hands or there are papers littering the floor, how many people are going to feel comfortable reaching over a crumb-covered counter to pay for their dinner? That may sound like a silly comparison to Web content, but really, it's not so far off. The principle stands: clean, neat, appealing content builds comfort and trust. Sloppy, haphazard or distracting content repels, and breaks down credibility. And the principle is very easy to apply to all Web content. Just remember the acronym, "Get It All" G- et another set of eyes to take an objective look I- talics, bold and all caps are rough on the eyes, use sparingly A- lways do one last look-see after it's finished Whether your content is a one-line ad or five-page report, taking that little extra time and effort will improve your site, build customer confidence and add respectability. Saving time now and risking poor content quality can end up costing you more later. After all, the object is to get and keep customers at your site; to keep them reading. How long would you have kept reading this article if it had all been written like that first paragraph? Cherie' Davidson is a freelance writer and Web content developer who lives in the Pacific Northwest with her toy poodle, Auggie Dog, her "energy muse." She has her own freelance writing business, Suitable Words Publications (http://www.suitablewords.com), where she writes and promotes Website content, designs and develops e-books, hires out as a copywriter and writes a wide variety of articles and essays. She has started a blog at http://suitablewords.blogspot.com and a free article site at http://www.writerscontent.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
5 Website Design Tips to Make Your Site More Attractive The question that I most frequently hear from people is "How can I attract thousands of visitors to my site each month?" Well, driving high traffic to your site is important, but what's even more important, is designing a website that makes them stay.After all, what's the use of spending all your time and money on creating a unique product that many people want, building a 100-page site, winning top rankings on search engines, and spending $5,000 in advertising if visitors don't stay once they arrive?In this article, you're going to learn 5 important website design tips to make your site more attractive. 7 Tips To Increase Sales With Your Ecommerce Web Site Ecommerce is just exploding right now on the Net. More and more people are doing their shopping online. Converting Traffic into Sales Making a successful online business can be a long and tiresome adventure. For most new online business's this can just lead to failure and a website that just isnt making sales despite a high number of visitors. 6 Reasons Why Web Templates Are Todays Trend As the Internet blooms at an alarming rate, so as the numberof websites out there. Appearance, layout, presentation andloading times are just a few of the main essentialcharacteristics of a successful website. Website Advertising: 10 Dynamic Tactics To Super-Charge Your Sales Here are 10 dynamic website advertising tactics to super-charge your sales, starting now:1. Test different web site color themes to see whichcombination will sell your product better. How to Use Sliced Graphics to Layout Your Web Site The problem with designing your site as a graphic, is thatit would take too long to load. Your visitors would leaveyour site immediately and move to your competitors website. Website Design For Small Businesses There are many different website design companies, offering different facilities such as flash design, however what should a small business look for when seeking an internet prescence?When choosing which company you would like to build your website, there are many factors which you need to take into consideration.Firstly how much is the website going to cost to build and host. Low Cost Web Design In Birmingham There are many companies who build websites, all of which who want your business. This puts you in a very strong position when trying to obtain a good deal, a professional looking website at a low affordable price. Is Your Website Color As Inviting as Your Home? Does Color Really Matter? We've all read the countless publications about effective web site design, outstanding written content and the never ending need for search engine optimization. But often the importance of color for a web site is overlooked. Web Design: How To Get Your Visitors To Stay Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not only want them to come, you want them to stay.The Internet is fast-paced. Website Promotion Ideas: 10 Tips On How To Use Your Picture Effectively To Increase Your Sales Seeing is believing.One trick to increase your visibility as well as your credibility is to use your photo at your website. Custom Web Site Design Strategies Web site design has certainly, in the past decade, evolved tremendously. More clients now are demanding custom design, as opposed to the 'cookie cutter' sites of yesteryear. 404 Error - The Page Cannot be Found A "404 Error" happens when the web server you are on cannot find the page that you requested. This type of error is quite common and is seen all over the place. Free Website Templates - Top 10 Things You Need to Know When building your website you might not have a large budget to devote to website design or a designer, so the best option for you might simply be to use free website templates. However, consider the following benefits as well as drawbacks before you decide to take this route of website design. Is A Picture Really Worth a Thousand Words? The great debate: how much copy you should have on your site, particularly on the home page?Do you subscribe to the idea that a picture is worth a thousand words--and therefore images, not a lot of text, should be the main thrust of your home page? Or do words have more power to capture a visitor's attention and compel them to buy--meaning you should aim for powerful copy?As a graphic designer, my natural inclination is to create graphically-rich, light text websites. Since I'm focused on what a site looks like visually, I like using impressive images, bold splashes of color all over the page, and not very much copy. HTML - A Website Language Explained - For Over 35s This is a very perfunctory look at the website code HTML, for those who never did any kind of Computer Studies at school and have never had the need or opportunity to look 'under the skirt' of your average website. There's nothing that an experienced webmaster will find here that's not very basic, but for those who have just begun to discover the 'website' and especially those venturing into. Explode Your Homepage And Replace It With Something Dynamite! You know that I'm always extolling the virtues of an all-round website marketing approach that doesn't just focus on search engines? Well, you'll be suprised to hear there's a big problem with this.The big problem with this is that it assumes your website is ready to start receiving lots of visitors in the first place! Before you start marketing your site you need to know. Choosing A Web Designer : A Plan to Guide You Through The Minefield Choosing a web designer can seem like a daunting task. They come in all shapes and sizes - from freelancers working at home to glossy new media agencies, and there is as much variation in prices and service as there is in size. 10 seconds is all it takes? (How to grab the attention of your audience with your web site) FACT: 30 to 60% of visitors tend to drop off and click to another site when they are forced to click their mouse more often than necessary.FACT: People who use the internet are usually those who are always on-the-go and don't want to spend time figuring out how to navigate any web site. How To Give Your Business Credibility Let's face it. Buying products and services from the Internet can be a bit intimidating.
|
| home | site map |
| Webdesign-box © 2006 |