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5 Website Design Tips to Make Your Site More Attractive
The question that I most frequently hear from people is "How can I attract thousands of visitors to my site each month?" Well, driving high traffic to your site is important, but what's even more important, is designing a website that makes them stay. After all, what's the use of spending all your time and money on creating a unique product that many people want, building a 100-page site, winning top rankings on search engines, and spending $5,000 in advertising if visitors don't stay once they arrive? In this article, you're going to learn 5 important website design tips to make your site more attractive. So not only your website will attract many visitors, but it will also motivate them to stay for a while, which is your only chance to let them know about your offers and turn them into newsletter subscribers or even paying customers. #1. Your Site Should Be Fast Loading One of the biggest problems you see on the Internet is that some websites are slow loading. There are many sites out there that take more than 20 seconds to load -- a lifetime on the Internet. People just don't have time and patience to wait that long. The best way to make your site fast-loading is to use more text and fewer graphic. Wild graphics and animations are "traffic killers" so don't use them unless you really need to. If it takes more than 10 seconds for your web pages to load, chances are you're losing as much as half of your site's traffic! Don't assume all visitors have fast connections. Many people still use slow connections like 36.6 kbps or 28.8 kbps, so design your website the way everyone can view it quickly -- not just the few who have high-speed connections. To make sure your website loads fast, view your site with slow connections. If it doesn't load in 10 seconds, reduce the number and the size of graphics. WebGraphics Optimizer is a great software that helps you reduce graphic size while the quality doesn't really change and it looks almost the same. #2. Make Your Website Easy to Navigate People should easily and quickly find what they're looking for. Don't make your visitors click on 10 links, scroll down each page, and click on the "back" button several times to finally find the page they're looking for. Statistics show that we lose up to 50% of visitors each time we make them click on a link. That's why all the pages of your site shouldn't be more than five clicks away from your home page. Make your visitors enjoy surfing your site. It should be easy for them to find the information that they want. Also remember not everyone enters your website from the home page, especially if they find your site through search engines. So make sure each page should have a title so they always know where they are at, and a link to the most important pages of your website (e.g. home page, order page, contact page and so on). Another way to make your site easy-to-navigate is using clear link texts. Visitors must know where each link will take them at a glance. For example, if you want to create a link to your order page, "Sale" is not a good name because it's unclear and confusing. Use "Order" instead because it's common. The key is making it easy for them to find what they want, so make your site easy to navigate. #3. Use Suitable Colors Your copy is the most important part of your website, so it's essential that you make it easy to read, and nothing is easier to read than black text on white background. The easier it is to read your copy, the more effective it will be. If you use inappropriate colors that make your copy difficult to read, few people will bother reading it, and if no one reads your copy how are you going to make sales? #4. Don't Overuse Pop-ups What's a pop-up? It's a window -- usually a small window -- that is opened when you click on a link and open or close a window. Unfortunately many webmasters go overboard with pop-ups which only results in annoying visitors. They think if a pop-up appears and asks to order each time a visitor closes a window, he's more likely to make a purchase... but they're completely wrong. Not only will they not make any sales, but they'll also lose a potential customer forever. Don't get me wrong! Using pop-ups can be an effective way to get a higher response to your offer. What I'm saying is that you shouldn't overuse and abuse them. They're good marketing tools if you use them wisely. Pop-ups are best used to offer something of high value to your site visitors... something that you know they're very interested in. Make an offer that they can't resist! #5. Remember Your Purpose Why are you creating your website? Do you want to sell your products and services? What do you expect from your site? Decide on your purpose before you start designing your site. This is extremely important. Each part of your website should lead to your purpose. All the links, graphics, titles, and the colors you choose should lead to what you want from your site. Sometimes people are so wrapped up in being a website owner that they forget their site is to sell. Instead of designing a sale-oriented website, all they're trying to do is designing a "thing of beauty". But there's a problem here: beauty won't sell. It doesn't matter if your visitors are impressed by professional Flash animations and graphics on your site. You should ask yourself: Does your website sell or just impress people? Do people say,"Wow! How beautiful!" and then close the window and go to another site, whithout even noticing your salesletter at the bottom of the page? Keep your purpose in mind all the time. If you expect your website to sell, then design it the way it makes visitors interested in your offer and motivates them to buy. About The Author: Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you'll find free newsletter templates, creative newsletter ideas, honest reviews, and helpful resources to start your own highly profitable email marketing campaign.
MORE RESOURCES: Jeremy McGilvrey, A Web Design Agency Announces Web Design Services In Pearland, Texas Yahoo Finance How Will Blockchain Impact Web Design And Development in 2023? The Crypto Basic Best Web Development Companies In India 2023 Read IT Quik Rule Your Kingdom Launches SEO-Optimized eCommerce Website ... Digital Journal Noble Webworks Is Offering End to End Web Development and ... Digital Journal Capture.HK the First Company to Use Odoo's Web Design Service ... businesswire.com Grandway Marketing Inc. Celebrates Over 5 Years of Being the Best ... 24-7 Press Release Gov. Lujan Grisham breaks ground on Creative Campus in Las ... Office of the Governor Best AI Tools for Web Designers (2023) MarkTechPost A Web Designer's Tech Stack Practical Ecommerce Sagentic Web Design Celebrates 20 Years of Building Strong Online Presence for Businesses and Organizations Canon City Daily Record 10 Web Design Trends to Follow in 2023 to Create a Sales-Friendly ... Digital Information World Yoast SEO Founders Invest in WordPress Accessibility Plugin Search Engine Journal Chicopee honors St. Joseph's Day at City Hall Reminder Publications Texas Web Design Unveils Innovative Design Solutions for ... Digital Journal Top 10 Web Development Companies in USA 2023 Read IT Quik SystMD Celebrates 5 Years of Innovation in Web Design Digital Journal Top 7 Product Design Trends for 2023 Fordham Ram Brewer endorsement doesn't violate School Board policy, chairman ... Smithfield Times Global 3D Web Design Service Market Research Report 2023-2033 ... Los Alamos Monitor Esri Book Demonstrates How to Create Map Apps with User ... businesswire.com Top 11 Online UX/UI Courses To Enroll In 2023 Fordham Ram 10 Best AI Tools for Web Developers Designmodo Web development versus web design: What's the difference? Border Chronicle Global Responsive Web Design Services Market Research Report ... Los Alamos Monitor Bellevue Responsive Web Design Agency With Expert Lead ... Digital Journal A minute with Holly Lett, head of talent development Fermi National Accelerator Laboratory Eastbay SEO Company Celebrates Quality Services Since 2015 Digital Journal How to Start a Website Money I don't want to log in to your website The Verge Russia's Economy Is Starting to Come Undone The Wall Street Journal ATV Maine announces Stephanie Miller as keynote speaker at ... Bangor Daily News A massive BC break - PHP SitePoint How Automation is Changing the Landscape of Web Development Robotics and Automation News Retailers are using sneaky web design to catch you out Creative Bloq Web design company owner learned the skills she needed to ... Ohio University Simple Steps to Mobile-first Web Design Practical Ecommerce 11 Best AI Tools for Web Designers Designmodo 20 Free Web Design Tools from Fall 2022 Practical Ecommerce This Colorado web designer doesn't want to make wedding sites for ... Colorado Public Radio Top Web Design Trends 2023 Designmodo System Breaks Down Barriers for Blind Web Designers Maryland Today 7 AI Writing Tools on Writesonic for Web Design MUO - MakeUseOf How to Convert Any Website Into a Figma Design MUO - MakeUseOf 6 web design trends to watch in 2023 Creative Bloq 10 Professional-Level Web Design Tools to Get the Ideal Website Robotics and Automation News This fiendish quiz tests your web design knowledge Creative Bloq The 10 Best Web Development Companies MUO - MakeUseOf Web Design: A Dive Into the Digital World The Piedmont Highlander Wheelistic Web Design rebrands as Green Marketing Lawn & Landscape What Rust Brings to Frontend and Web Development The New Stack Web design firm adding staff in Putnam County – Inside INdiana ... Inside INdiana Business Understanding the Basics of Web Development Enterprise Apps Today 70+ Web Design Statistics 2022 to Improve Your Customer Experience Enterprise Apps Today Engines of Our Ingenuity 2470: Spider Web Design Houston Public Media Is It Worth the Cost to Hire a Web Designer for Your Business? The Motley Fool |
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