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Web Design: How To Get Your Visitors To Stay
Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not only want them to come, you want them to stay. The Internet is fast-paced. Your visitors decide very quickly whether or not you have what they want. There are five strategies that will help you engage your visitors and encourage them to explore what you have to offer. Make Your Site About Your Visitors Not You In order to do this, you must clearly know your target audiences and what you anticipate they will be looking for when they visit your site. For example, your target audiences could include the client groups you serve, potential donors, policymakers, members of the general public and the media. In order to get and keep their attention, you must quickly let them know that you understand their needs and have a service or product that meets them. Remember, your visitors want to know what's in it for them. Make Your Site Easy to Navigate Limit the navigation choices your visitors can make. One recent study found that many sites offer an average of 25 options from the home page. That's too many. In addition, make sure the wording of your navigation bars gives your visitors a clear idea of what they'll find. You want to make it easy for visitors to get the information they want. Visitors who get confused or frustrated leave. Make Your Web Site A Funnel You want visitors to decide that they want to get to know you. Give them easy ways to learn that you can meet their needs. Let me give you an example. If you provide health-related services, guide them to content that gives them health tips they can use. Then let them know that they can receive this kind of information regularly through your monthly e-newsletter. Give them an opportunity to subscribe. Then lead them to content that talks more directly about your programs, services or products and the benefits of what you offer. Draw your visitors into the work of your organization. Use Testimonials Word of mouth is one of the best ways for people to learn about you. You can get the same result with testimonials. Ask your clients what benefits they got from participating in your services or activities. Ask board members to tell you why they chose to become involved with your organization. Ask your volunteers what benefits they get from working with you. Then ask their permission to use what they said as a testimonial and put those testimonials on your site. Testimonials help visitors feel more comfortable with you. Make Your Site Interactive Use short assessments and other feedback mechanisms to engage your visitors. Offer opportunities to attend events or to volunteer. Make sure that visitors can easily contact you - both online and offline. Interaction starts building a relationship. Take a fresh look at your web site. Look at your site's organization and content in terms of these strategies. What action can you take right now to encourage your web site visitors to stay? Judith Rothbaum's passion is helping nonprofit organizations thrive. She gives seminars, workshops, presentations and coaching programs nationwide with one key message - think boldly about who you are and the impact you have in your community. Visit http://www.datafordecisionmaking.com to learn more.
MORE RESOURCES: Goodbye to the old papyrus: the Vatican’s new website and its evolution since 1995 Contando Estrelas Framer Launches AI Features to Supercharge Web Design, Democratizing How Stunning Websites are Built Business Wire Designers! Did you know you can use Canva to build a beautiful website? Here's everything you need to know Creative Bloq Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media Web Design Trends for 2025 crescentvale.com Web Pacific Lutheran University Boston IVF Website Design Analysis DesignRush Why Not? Consulting Website Design Analysis DesignRush Happtiq Website Design Analysis DesignRush Niki Express Website Design Analysis DesignRush Boomcycle Digital Marketing Unveils Revamped Web Design Agency Service for Enhanced Online Success NORTHEAST - NEWS CHANNEL NEBRASKA Taylor Swift uses unlikely design element to drop major Easter egg – is Reputation coming? Creative Bloq Best Web Design Companies Forbes California Privacy Penalties Focus on Quality Checks, Web Design Bloomberg Law News ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company California Tourism Leverages Interactive Web Design to Engage Gen Z and Millennial Travelers: You Need to Know Travel And Tour World Best Website Design Inspiration: Amazon DesignRush 8 Best Apps for Web Designers in 2025 DesignRush 11 Best Interactive Website Designs in 2025 DesignRush 16 Best Modern Website Designs of the Moment DesignRush 18 Best Tech Website Designs in 2025 DesignRush Web 3.0 And The Evolution Of Website Design: What You Need To Know Harlem World Magazine The Future of Web Development: Trends and Technologies on the Horizon IoT Business News 10 Best Medical Website Designs (2025) DesignRush Digital Silk Helps California Automobile Brands Redefine Online Showrooms with Interactive Web Design Yahoo Finance Lululemon Athletica Website Design Review DesignRush Web Design Statistics By UI/UX, Market Size, Web Development, Industry and Demographics Coolest Gadgets USPS Website Design: A Detailed Overview DesignRush Case Study | How to Create the Perfect E-Commerce Site | BoF The Business of Fashion Best website design service of 2024 TechRadar 11 Best Minimalist Websites for 2025 DesignRush 5 Upcoming Web Design Trends for 2022 SitePoint |
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