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Web Site Redirection - How to Implement a 301 Redirect
You just created a new web site but want to pass on thesearch engine rankings of the old one to the new one. Whatis the most effective and spider/visitor friendly strategyto implement your web site redirection? You should use a301 redirect. What is a 301 redirect? It is used when you want to redirect your web site or web pages. The code "301" is interpreted as "moved permanently". After the code, the URL of the missing or renamed page is noted, followed by a space, then followed by the new locationor file name. Requirements for using a 301 redirect Apache server. .htaccess file How do I implement a 301 redirect? 1. Create an .htaccess file - you can use Notepad to createthe file. Remember to insert a period at the beginning ofthe file name with no extension at the end (ie .htaccess). 2. Create a line of code that reads like this: Redirect permanent / http://www.domainname.com/ The first "/" indicates that everything from the top levelof the site down should be redirected. All current links within the search engine results from theold site will redirect to the top level of your new site. If you already have an .htaccess file on your server, openit up in Notepad and look for lines of code that are there.If lines of code are present, don't change any of them butleave a space, then insert the above 301 redirect code. 3. Save the .htaccess file to your root directory andupload it to your server. 4. Test it out by typing in the old web site address. Youshould immediately be redirected to your new web siteaddress. Redirecting a Web Page The above example shows how to redirect a whole web site.What if you want to just redirect a web page that you havechanged but want to keep the rankings of the old page? Follow the same steps as above but write the code likethis: redirect 301 /old/old.htm http://www.you.com/new.htm /old/old.htm (the original folder path and file name) http://www.you.com/new.htm (new path and file name) Note: Conclusion: Herman Drost is the Certified Internet Webmaster (CIW)owner and author of http://www.iSiteBuild.com - AffordableWeb Site Design and Web Hosting. Subscribe to his "Marketing Tips" newsletter for more original articles.subscribe@isitebuild.com. Read more of his in-depth articles at: http://www.isitebuild.com/articles
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