How To Create A Homepage That Works
Want to know what the worst thing to say on a homepage is? "Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, what's the point in teaching them to suck eggs? Your website's homepage needs to contain much more important messages than a simple welcome statement or brief history to your company. Why has someone landed on your website in the first place? What problem are they looking to solve? What type of information do they seek? If your homepage doesn't convey that your website has the answers to these questions in the visitors' minds then it's game over - they will leave, never to return. 3 Seconds To Make The Right Impression So how you can retain visitors and grab them as soon as they view the homepage of your website? Well, try condensing the key selling points of your business. Why are you different? Why should they do business with you as opposed to anyone else? A lot of businesses also lose sight of the fact that their homepage should not only convey what the business is about but also what the website is about. What can visitors do on the website? What types of information can they find here? What are the best things about the website? If you don't convey all these vital messages quickly via the homepage people will not stick around trying to find the answers themselves deeper within the site. Put Yourself In The Shoes Of Your Customer As with many marketing approaches the key here is to take a step back and imagine yourself as a customer viewing the homepage for the first time. What would you want to see? Perhaps client comments to instil a sense of trust. Or maybe press clippings that illustrate the profile and respectability of the company? Whatever you decide to place on the homepage keep it snappy. Less is more. It's a cliché but it holds 100% true as far as your website's homepage is concerned. Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
MORE RESOURCES: 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal GoodFirms Rolls Out an Updated List of Top-Notch Web Development Companies in Canada for 2024 WhaTech Adobe Dreamweaver (2024) review TechRadar 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Are you up to build the next best website? Get started with one of these 5 web design courses Fortune Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance Why (and How) I Learned Web Development as a Data Scientist Towards Data Science We Need to Decarbonize Software IEEE Spectrum BFA in Art - Graphic Design | Undergraduate Programs | Visual TWU Texas Woman's University 18 Free Web Design Tools, Winter 2024 Practical Ecommerce Moving Your Website into the Web Design System (WDS) Washington State University Web Design Companies & Agencies In Austin To Know Built In Austin TSTC Marshall spotlights online web design and development program Marshall News Messenger Best web design software in 2024 TechRadar Top Web Design Trends 2024 Designmodo Why isn't Adobe doing web design better? Creative Bloq 9 Chicago Web Design and Development Agencies To Know Built In Chicago Jessica Sorden's Transformation from Corporate Burnout to Web Design Maestro - by Carly Winchell The Ark Valley Voice Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life Information technology students delve into web design with capstone project University of Missouri College of Engineering Best Web Design Software in 2024 USA TODAY Valpo Web Design & Marketing helps businesses through intentional design and forward thinking Valpo.Life 5 Top-Rated AI Website Builder Tools Software Advice Sweb CEO puts AI to work for small business web design San Antonio Report Website Design Services of Pop Machine Agency: Leading Wichita's Charge in Global Web Design Trends Yahoo Finance 5 seriously useful AI web design tools Creative Bloq Valpo Web Design & Marketing | Partners Valpo.Life Michelle Belleville Science@NASA 6 ways AI is changing web design Creative Bloq Best web development tool of 2024 TechRadar 17 Free Web Design Tools, Fall 2023 Practical Ecommerce Grand Cayman Web Design Expert & SEO Qamar Zaman Book Build Google Knowledge Panel Offers Grand Cayman ... Yahoo Finance The best free blog websites Creative Bloq Design Studies (Minor) | College of Liberal Arts UNH's College of Liberal Arts How web design trends have evolved Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering In LGBTQ rights case, Supreme Court rules for wedding website designer The Washington Post Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine How Google perfected the web The Verge 19 Free Web Design Tools from Summer 2023 Practical Ecommerce Faculty Profile: Libby Perry (Editing for the Web, Web Design - Media Communications bachelor's) Full Sail News 7 Reasons Why Web Development Is Important for All Types of Businesses Business MattersBusiness Matters Revolutionizing Web Design with Appy Pie: The Impact of AI in Website Development Robotics and Automation News 6 great tools for testing responsive design for websites Creative Bloq 38 Web Development Stats You Should Know in 2024 Influencer Marketing Hub Best SEO Web Design Companies Mastering Aesthetics & Search Influencer Marketing Hub |
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