Breathe New Life Into Your Half-dead Website By Using Words That Sell
This article may come as a surprise to you. Especially since it is written by a web designer. Let me explain...... Rescue Your Web Site from Boring Words and Poor Design. The difference between a successful website design and a site that brings in zero or very little business is not how nice the graphics are, not the colors you choose. It's not the flashy animation, and it's not your precious company logo. I'm not saying to remove these elements. Some of them are important. But they're mostly ego-driven. They are "me" messages, and have absolutely nothing to do with what you want your visitor to do. And what is that you ask? The answer is of course. You want your visitors to buy something. People who are considering doing business with you are only interested in one thing; "What's In It For Me?" One of the first steps toward a successful website is writing copy that tells the reader what's in it for him, in a style that is easy to read. Make More Cash Study any website that makes money and I promise you'll see the following copy elements in place: In the main body copy, the text color is always black with a white background, making it easy to read. This should be obvious, but it's amazing how many websites out there do not follow this very basic guideline. Testimonials, and other secondary elements commonly use a contrasting font such as courier, courier new. The background in light blue, beige, or yellow shade to make it stand apart from the white background of the main body copy. Verdana is the most widely used font for your body copy. This font was actually developed for use in the web. Times New Roman, Arial, and Georgiana are also popular. Never use more than two different font faces in your sales copy. The use of yellow highlights, italics and bold font-style for emphasis. Headlines and Subheads are usually a contrasting color from the black body text. A shade of red, dark green and dark blue are good colors. However, do not use more than three or four different colors. Sentence and paragraph font size is commonly between 8pt. and 12pt. Never smaller than that, and never bigger. Headlines and sub headlines usually between 14pt. and 18pt. Paragraphs never justified. Most common is left-margin with no indent. How To Write Successful Headlines In your sales copy you need an attention-grabbing headline and a compelling sales message full of benefits, clearly describing what your product or service is all about. Legendary copywriter Ted Nicholas author of 14 best-selling books including "Magic Words That Bring You Riches" has these excellent tips on writing headlines "Start with a well thought out headline." "Five times as many people read the headline as the body copy. It makes sense, therefore, to spend the major portion of your effort on headlines." "A good headline motivates action by stirring an emotion" "Write as many as 250 headlines before settling on one" 13 Proven Headline Words Announcing... Secrets of... New... Now... Amazing... Facts you... Breakthrough... At Last... Advice to... The truth of... Free... How would... How to... How To Write Attention-Grabbing First Sentences Joe Sugarman (of blu-blocker sunglass fame) and author of best-selling book "Advertising Secrets of the Written Word" has these tips on writing first sentences; "Keep it short, sweet and almost incomplete." For example: It's easy. It had to happen. It's time. It's crazy. The sole purpose of the first sentence is to get you to read the second sentence. How To Write Attention-Grabbing Ending Sentences "You must plant seeds of curiosity for the reader." "At the end of a paragraph offer a reason to read the next paragraph." Using sentences such as..... But there's more. So read on. But I didn't stop there. Let me explain. Now here comes the good part. These tips represent just the tip of the iceberg on breathing new life into your half-dead web site. We'll cover all of the other necessary elements in future articles. Stay tuned. I hope that you have found this information to be helpful in your pursuit of excellence. Thank you for reading. Regards, Dave Peterson About The Author Dave is not only a Professional Website Designer. He also incorporates exciting state-of-the-art marketing strategies and expertise that help clients put more cash in there pockets. Providing great value to his clients.
MORE RESOURCES: Rock Archives - RETROPOP RETROPOP 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal Adobe Dreamweaver (2024) review TechRadar 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Are you up to build the next best website? Get started with one of these 5 web design courses Fortune Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance We Need to Decarbonize Software IEEE Spectrum Why (and How) I Learned Web Development as a Data Scientist Towards Data Science 18 Free Web Design Tools, Winter 2024 Practical Ecommerce Moving Your Website into the Web Design System (WDS) Washington State University Web Design Companies & Agencies In Austin To Know Built In Austin TSTC Marshall spotlights online web design and development program Marshall News Messenger Best web design software in 2024 TechRadar Top Web Design Trends 2024 Designmodo Why isn't Adobe doing web design better? Creative Bloq How to design a website: A beginner's guide CNN Underscored 9 Chicago Web Design and Development Agencies To Know Built In Chicago Best website design service of 2024 TechRadar Top 12 Non-Profit Web Design Agencies That Empower Philanthropy Influencer Marketing Hub Web Design and Development Alumni Highlight: Jenna Smith | Digital Media Utah Valley University Jessica Sorden's Transformation from Corporate Burnout to Web Design Maestro - by Carly Winchell The Ark Valley Voice Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life Information technology students delve into web design with capstone project University of Missouri College of Engineering Best Web Design Software in 2024 USA TODAY Valpo Web Design & Marketing helps businesses through intentional design and forward thinking Valpo.Life 5 Top-Rated AI Website Builder Tools Software Advice Sweb CEO puts AI to work for small business web design San Antonio Report Website Design Services of Pop Machine Agency: Leading Wichita's Charge in Global Web Design Trends Yahoo Finance 5 seriously useful AI web design tools Creative Bloq Augmented Reality and the Future of Web Design | LBBOnline Little Black Book Revolutionizing Web Presence: Webness Studios Launch Specialist Website Design Services Yahoo Finance Locofy.ai's accelerates web design-to-code with AI as it pioneers Large Design Models Markets Insider Valpo Web Design & Marketing | Partners Valpo.Life Michelle Belleville Science@NASA 6 ways AI is changing web design Creative Bloq 15 Web Design and Development Trends You Need To Know in 2024 SpaceCoastDaily.com Best web development tool of 2024 TechRadar 7 Best Web Design Services of 2024 Newsweek The best free blog websites Creative Bloq 17 Free Web Design Tools, Fall 2023 Practical Ecommerce Grand Cayman Web Design Expert & SEO Qamar Zaman Book Build Google Knowledge Panel Offers Grand Cayman ... Yahoo Finance The best website footer on the internet Fast Company How web design trends have evolved Creative Bloq AI tools are killing web design jobs in South Africa Rest of World Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering Top 10 Custom Web Design Agencies Influencer Marketing Hub The best free website builders of 2024 TechRadar Top 12 B2B Website Design Agencies in 2024 Influencer Marketing Hub Top 13 Custom Web Design Agencies Specializing in Education Influencer Marketing Hub 7 Reasons Why Web Development Is Important for All Types of Businesses Business MattersBusiness Matters Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine 12 Top-Ranked Shopify Web Design Agencies Influencer Marketing Hub How Google perfected the web The Verge |
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