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Secrets to Using Color on Your Website and Common Pitfalls to Avoid
Colors have long been known to have psychological affects on mood and interpretation. So, when you are designing your website, you should keep in mind the influence color might have on your visitors. Do some research to find out which colors promote your product and services best as well as which colors make visitors interested in buying your products. You should take all of this into account in order to create the best atmosphere for buying that you can. Also, keep in mind; colors have different meanings in different cultures. If you are promoting a product in an overseas market, you should also research what colors stand for in that culture. There are many pitfalls that people fall into on a regular basis because they are unaware of the many effects color has on their visitors and ultimately on their wallets. Read the following suggestions in order to know what to avoid when incorporating color on your website. Pitfall #1 - Colors that do not Associate The product or service that you are selling should determine the color scheme you choose as well as the target market you are selling to. For instance, men and women prefer different colors in varying hues, luminosity, and saturation. For the most part, women prefer colors with less saturation and men prefer colors with more saturation. Keep this in mind if your product is geared to one of the sexes in particular. Pitfall #2 - No Palette Make sure you use varying colors on your website from the same palette. This means colors that have some degree of relation to one another. Doing this will create a better layout which is more pleasing to the eye and one that will have a better psychological effect on your visitors. If you do not know anything about palettes then choose the Microsoft color palette, click on an exterior color you like, and the follow it either horizontally or vertically to choose your palette. It really is that easy! Pitfall #3 - Consider Your Entire Audience Different colors indeed have different effects on different people because of gender, culture, and life experience, however there are people who also have difficulty seeing certain colors because they have mild to severe color blindness. While this only represents 8-10% of the population, you still want these individuals to be able to view your website. Try not to use only red and green which are typically the colors individuals with color blindness have the most problems seeing. When you keep color schemes in mind and consider how they will affect your audience, you will be able to create a climate that better sells your product and inclines your visitors to become your customers. Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/
MORE RESOURCES: Web Design Doesn't Have to Break the Bank - User Theory Proves It From the Heart of Western NC openPR.com Web Design Trends for 2025 crescentvale.com Grow Your Local Business with WebLime’s Web Design & Marketing Solutions Potomac Local News Web Design Market Size & Share | Industry Growth [2032] SkyQuest Technology Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media Web Pacific Lutheran University 2/6/25 – EXPLORE OUTDOOR HAWAI‘I SITE WINS WEB DESIGN GOLD Department of Land and Natural Resources - Hawaii (.gov) Mozaic - Web Design for blockchain startup DesignRush A Surge in Mobile-Optimized Web Design Reported for Wellness Brands Across New York: Laser by Aleya Stays Ahead of the Curve Yahoo Finance California Privacy Penalties Focus on Quality Checks, Web Design Bloomberg Law News California Tourism Leverages Interactive Web Design to Engage Gen Z and Millennial Travelers: You Need to Know Travel And Tour World Digital Silk Guides California Tourism Boards on Interactive Web Design to Attract Next-Gen Travellers Yahoo Finance Top Web Design Trends for 2025 Designmodo Digital Silk Wins April Best Web Design Award for Knockouts Haircuts & Grooming Website Yahoo Finance Best Web Design Companies Forbes 15 Web Design Trends for 2025 DesignRush ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company 8 Best Apps for Web Designers in 2025 DesignRush Best Website Design Inspiration: Amazon DesignRush 11 Best Interactive Website Designs in 2025 DesignRush Best web design software of 2024 TechRadar 16 Best Modern Website Designs of the Moment DesignRush 18 Best Tech Website Designs in 2025 DesignRush Web 3.0 And The Evolution Of Website Design: What You Need To Know Harlem World Magazine 10 Best Medical Website Designs (2025) DesignRush The Future of Web Development: Trends and Technologies on the Horizon IoT Business News USPS Website Design: A Detailed Overview DesignRush The Quake's Website Design Analysis DesignRush Lululemon Athletica Website Design Review DesignRush BUSINESS SPOTLIGHT: Young Web Design keeps businesses current The Bradford Era 5 Upcoming Web Design Trends for 2022 SitePoint Digital Silk Wins April Best Web Design Award For Knockouts Haircuts & Grooming Website Barchart.com Best website design service of 2024 TechRadar Digital Silk Examines How California Retail Brands Are Using Interactive Web Design to Boost Engagement Yahoo Finance Case Study | How to Create the Perfect E-Commerce Site | BoF The Business of Fashion 11 Best Minimalist Websites for 2025 DesignRush Ogilvy Website Design: The Full Analysis DesignRush |
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