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Give Your Website A Chance
I often wonder how serious people are when itcomes to their websites. I thought that mosteveryone knew that the phrase "Build it and they will come" no longer applies on the internetbut I'm not sure how many people really believe it. I look at sites everyday as part of my salesstrategy and I can't tell you how many of themviolate the obvious elements of good websitedesign and submission. What even amazes me more is that they can't figure out why they don't get sales or visitors. Do yourself a favor and attempt to apply the following tactics to your site. They won't costyou a thing except a little time and effort toapply them. ** About Page ** Always include an about page on your site. Don't be afraid to tell your story and letpeople know who you are and how you arrivedwhere you are. Opening yourself up and letting people knowwho you are adds an element of trust. Itexposes your personality, capabilities andknowledge. All factors that let your readersknow you are genuine. ** Include all your contact information ** Let your visitors know that you are available. Encourage questions, email and phone calls. Include your name, address and phone number. If you can, it's also helpful to place a photo on your site. Familiarity is key and it can add one more link in the ladder of trust. ** Headlines ** Create compelling headlines. Peak the interestof your readers. This is your chance to grabtheir attention and incite them to read on. Don't be flashy or obnoxious. Simply tell it like it is. Capture their attention with descriptive, informative words. Get your readers involved in your information. Ask questions. Make them think. You might be surprised to learn that just one compelling headline can bring instant sales almostovernight. **Create your meta tags ** This is the first place I look when people tellme they aren't getting visitors. I often seesites that have no title or description tag orthe tags don't follow the suggested guidelines for proper setup. Here's an example of how the tags might look fora site that sells hummingbird feeders: Hummingbird Feeders: Shop For Hummingbird Feeders Online You will need to do this for each page of your site.Each page needs to have it's own set of tags. I also recommend focusing on one keyword per page, two at the very most. Too many keywords can confuse what your page is about. Always make sure that your keywords are scattered throughout your text as well, however don't sacrificegood content for nonsense. Your text should be easyto read and should not sound redundant. Make your pagesat least 250 words. ** Testimonials** Solicit feedback from buyers you've had. Askthem to write a small testimonial that you canplace on your site. This goes a long way to help convince your visitor that your productsand services are sound. ** Linking ** Reciprocal linking is a common and effectivetactic for obtaining search engine status andpage rank but it's also the most time consuming.It requires making contacts, following up withcontacts and updating your website. While reciprocal linking is an excellent way ofestablishing page rank it's not the only way. Page rank can also be established by submitting your site to directories, writing articles and setting up blogs. Don't underestimate the power of websitelinks. Take the extra few hours a day andget your site noticed. ** Offer Guarantees * Always offer your products with a guarantee.This is often the extra boost a buyer needs to make the purchase. A good site will offer 100%, no-questions-asked,money-back guarantees. People rarely take advantage of such guarantees but it's this statement that may tipthe scales in your favor. ** Submit Your Site ** Last, but not least, don't neglect to submit your site to the search engines. Many of them are no longerfree but the fees are nominal and worth theexpense. Google still offers a free submit and it'seasy, simply type in your URL address, however make sure your meta tags include a title and descriptiontag first. For the free search engines I don't recommend using automated submissions. Submit them yourself taking care to compose accurate titles descriptionsand keywords. Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businessesfind trusted tools, enhance customer service, build confidence and increase sales. You can visit Elizabeth's sites at:http://www.pro-marketing-online.comhttp://www.homenotion.com
MORE RESOURCES: Communications and Public Affairs’ Journey King Named UMB’s May Employee of the Month The University of Maryland, Baltimore Sheep Inc. DesignRush Arcol Launches Collaborative and Web-Based Building Design Platform to Unlock Frictionless Creativity Morningstar Early greats of web design Boing Boing Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media Framer Launches AI Features to Supercharge Web Design, Democratizing How Stunning Websites are Built Business Wire Web Pacific Lutheran University Web Design Trends for 2025 crescentvale.com Hulu Entertainment App Design Analysis DesignRush Apple Music App Design Analysis DesignRush Arizona Coyotes Logo Evolution DesignRush Grow Your Local Business with WebLime’s Web Design & Marketing Solutions Potomac Local News Best Web Design Companies Forbes Top Web Design Trends for 2025 Designmodo ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company 8 Best Apps for Web Designers in 2025 DesignRush Taylor Swift uses unlikely design element to drop major Easter egg – is Reputation coming? Creative Bloq California Privacy Penalties Focus on Quality Checks, Web Design Bloomberg Law News Best Website Design Inspiration: Amazon DesignRush 11 Best Interactive Website Designs in 2025 DesignRush Best web design software of 2024 TechRadar 18 Best Tech Website Designs in 2025 DesignRush 16 Best Modern Website Designs of the Moment DesignRush Designers! Did you know you can use Canva to build a beautiful website? Here's everything you need to know Creative Bloq Web 3.0 And The Evolution Of Website Design: What You Need To Know Harlem World Magazine 10 Best Medical Website Designs (2025) DesignRush The Future of Web Development: Trends and Technologies on the Horizon IoT Business News Digital Silk Shapes NYC Web Design Trends for 2025 Yahoo Finance USPS Website Design: A Detailed Overview DesignRush Essential Web Design Principles NYC Businesses Must Embrace in 2025-Insights from Digital Silk Yahoo Finance Web Design Statistics By UI/UX, Market Size, Web Development, Industry and Demographics Coolest Gadgets 11 Best Minimalist Websites for 2025 DesignRush Revolutionizing Web Design: How Squarespace's Design Intelligence AI Empowers Creators Boy Genius Report California Tourism Leverages Interactive Web Design to Engage Gen Z and Millennial Travelers: You Need to Know Travel And Tour World |
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