Customers will form an opinion of your business as soon asthey look at your website. Therefore the same basic rulesapply that you use in the production of your brochure andyour business card - It needs to grab attention, be easy to read, have a benefit statement, be friendly and make astatement about your business.
More and more potential customers will look at your websiteto find out more about your product or service or even toplace an order. Here are some further points:
#1 Keep it updated - all information, prices and technicaldetails needs to be kept right up to date
#2 Easy to understand - just like your brochure, yourcustomers need to find what they're looking for quickly andeasily
#3 Not cluttered - some websites try to convey too muchinformation and people just "click off" Remember the KISSprinciple - Keep It Simple Stupid.
#4 Don't get too clever - no fancy fonts and flashinglights. People are fed up with sites that try to betoo clever. They're designed by people who want to show howclever they are and who aren't really thinking about thecustomer
#5 Fast loading - photographs and graphics can slow downloading, so be aware. If customers can't get to what they'relooking for quickly enough, then they'll "click off"
#6 Friendly - your website just like all your othermarketing materials need to suggest to the customer that youare a warm and friendly organisation to deal with
#7 Call to action - every page of your website needs to tellthe customer what to do next - order something - phone formore information - sign up for your newsletter
Discover how you can generate more business without havingto cold call!Alan Fairweather is the author of "How to get More Saleswithout Selling" This book is packed with practical thingsthat you can do to - get customers to come to you . Click here nowhttp://www.howtogetmoresales.com
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Yes, in a world that is obsessed with makeover madness, even your website needs to follow specific color guidelines when picking out "what it will wear". The colors you use when designing your website tell an awful lot about your business, though you may not know it.
Website Woes: Top Five Offenders
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The Seven Deadly Sins of Web Business Design
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How Not to be Ripped Off by Your Website Designer
As web designer my self, I have had the unfortunate luck of speaking to too many of my clients who have been ripped off by a web designer somewhere along the line. Whether it be that the designer never really finished the website, took the deposit and was never heard from again, or finished the website with less than promised quality.
Create A Web Site That Builds Trust
If someone doesn't know you personally, will they trust you enough to do business with you just by visiting your web site?Most people view organizations - and web sites - they don't know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they go to a new web site.
How To Choose A Website Designer
Now that you have decided that it is time to create a website for your business there are many questions you must answer. One of the most important questions is "Who should create my website?"I like to use the analogy of playing music; in as little as a few hours, some people can strum a few chords on the guitar and play a song.
Keep Your Navigation Consistent!
One of the single most important aspects of effective navigation is consistency. Why? There's a simple reason.
Why Dot-Coms Fail - a Webmasters Perspective
Everyday we hear that another company goes out of business.When and why does a dot-com become a dot-bomb?After checking few dozen defunct companies, I think the main reasons for dot-coms failure are:Poor business plan.
Effective Website Design
In this era of ultra-sophisticated internet marketing and web design, there is no excuse for an e-business to suffer with an ineffective website. Whether your goal is to present a basic business website that briefly introduces and describes your company and product, or you endeavor to develop a fully-functioning cash-cow storefront, there is a wide array of design choices to cater to all of your needs.
Web Usability: The Basics
What is web usability & why is it important?Web usability is about making your website in such a way that your site users can find what they're looking for quickly and efficiently. A usable website can reap huge benefits on to your website and your business.
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Before I discovered the concept of Web site templates, I felt woefully inadequate to build my own site. It was the old "catch-22" where I didn't have the money to pay to have a site built, I needed a site to make the money to have a professional site, and without the knowledge of how to build a site, I had no hope of getting a site.
Choosing A Color Scheme
When you begin the design of your Web site, one of the first things you need to do is decide on a color scheme. Although choosing colors seems like a relatively easy proposition, it's not easy at all.
Bad Design Characteristics For A Website
Making a poorly designed website is one of the easiest things you can do as a webmaster! You barely need to try! If you want to run a successful high traffic website there are many different elements of design that you need to implement, and ones you need to avoid.This article will describe some of the major design flaws in many new websites.
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The solution lies in creating a 'Database driven website', through which web pages are created dynamically which further gives a web site visitor an up-to-dated view of information stored in the database. When the information in the database is updated, site visitors will immediately see the changes that have been made.
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In this article we will be looking at why you should keep your web page size small.As any good webmaster knows you should keep the web page size small, but why? It's really simple, both spiders and visitors hate web pages that take forever to load because it's harder to spider the web page or for the visitor they just don't have time to wait for your web page to come up, after all most web sites are not that great, so why wait if your the visitor?You should keep images down in size, the best way to do this is with image compressors.
Why a Website Design Speaks Volumes About Your Company?
Whether a business has just got off the ground or has been established for years, start-up and long running companies are looking to the internet to expand their sales as well as service to customers. Many new websites are going up and with so many people opting to go with the cheapest route or the quickest design process, sometimes the quality of a website gets left behind.
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