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Don't Put Your Slogan in the Title Tag - Optimize Your Web Pages
Don't just put your slogan in the title tagwhen you formulate the copy of your website. Theformulation of the title tag is the mostimportant single aspect when you fine-tune yourwebsite: 1. It is what people first read when thelisting of your site turns up in Google and othersearch engines. 2. It is the single element of your website that the search engines pay the highest emphasis on. If you look up the source code, the title is whatis between these tags: title and /title in the hard brackets. You can get the length of your title tag checked here: http://www.scrubtheweb.com/cgi-bin/webtools/meta-check.cgi A typical slogan isn't stuffed with importantkeywords. My slogan for my stock photographybusiness is "Stock photos from most of the World"and I am quite happy with that. It is honest andcatchy which I like. But it isn't a good titlefor my website of A-Z Fotos: www.azfotos.com .Let us analyze that as an example. The first two words of the slogan would be fineas the title tag because 'stock photos' are among the mainkeywords for A-Z Fotos. They are also finebecause they are put in front of the title tag.Don't forget this so-called 'keyword prominence'in title tags. They also function well whenpeople are browsing down the listing after thesearch button has been activated, because peopletend to look for exactly the word they wrote inthe search box. But the words 'from most of the' is absolutelyuseless. It is the kind of words that the searchengines simply ignore because they are toocommon. The last word 'World' isn't any better.Nobody would search for the 'World'. - To say itmildly, it is too broad! The alternative to your slogan is to formulate atitle which includes your most important keywordsfor the specific webpage in such a way that it isattractive when the surfer browses down thesearch result. For Google the title shouldn't be longer than 62characters. Include your brand name if itincludes keywords. Otherwise avoid it in thetitle unless it is very well known. As always becareful to choose relevant keywords andcombinations of words that are often searchedafter. I always check at http://inventory.overture.com/d/searchinventory/suggestion/for the relevance of the keywords I have in mind.Be aware that many keywords are to some extentseasonal. Overture offers the frequency ofsearches in US of last month. Searches in UK can be checked at http://inventory.uk.overture.com/d/searchinventory/suggestion/ Remember to make the title tag even more specificfor your subpages, i.e. the pages after the homepage (index-page). Avoid having more than onepage with the same title. Get help from Soren Breiting to find ideas for your online marketing at http://www.ALLeMarketingTips.com and receive the latest really useful tips at http://www.StockPhotoNews.com (about pictures and marketing). Soren has written more than 20 printed books, and countless articles in journals and magazines about his special fields of interest. He is widely published on the web, too. Enjoy Soren's wonderful stock photos at: http://www.azFOTOS.com
MORE RESOURCES: Web Design Trends for 2025 crescentvale.com Web Design Market Size & Share | Industry Growth [2032] SkyQuest Technology Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media Web Pacific Lutheran University 2/6/25 – EXPLORE OUTDOOR HAWAI‘I SITE WINS WEB DESIGN GOLD Department of Land and Natural Resources - Hawaii (.gov) Drive Growth with E-Commerce Website Development Services London Daily News Mozaic - Web Design for blockchain startup DesignRush A Surge in Mobile-Optimized Web Design Reported for Wellness Brands Across New York: Laser by Aleya Stays Ahead of the Curve Yahoo Finance California Privacy Penalties Focus on Quality Checks, Web Design Bloomberg Law News California Tourism Leverages Interactive Web Design to Engage Gen Z and Millennial Travelers: You Need to Know Travel And Tour World Digital Silk Guides California Tourism Boards on Interactive Web Design to Attract Next-Gen Travellers Yahoo Finance Top Web Design Trends for 2025 Designmodo Digital Silk Wins April Best Web Design Award for Knockouts Haircuts & Grooming Website Yahoo Finance Best Web Design Companies Forbes 15 Web Design Trends for 2025 DesignRush ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company 8 Best Apps for Web Designers in 2025 DesignRush Best Website Design Inspiration: Amazon DesignRush 11 Best Interactive Website Designs in 2025 DesignRush Best web design software of 2024 TechRadar 16 Best Modern Website Designs of the Moment DesignRush 18 Best Tech Website Designs in 2025 DesignRush Web 3.0 And The Evolution Of Website Design: What You Need To Know Harlem World Magazine 10 Best Medical Website Designs (2025) DesignRush USPS Website Design: A Detailed Overview DesignRush The Quake's Website Design Analysis DesignRush Lululemon Athletica Website Design Review DesignRush BUSINESS SPOTLIGHT: Young Web Design keeps businesses current The Bradford Era 5 Upcoming Web Design Trends for 2022 SitePoint Best website design service of 2024 TechRadar Digital Silk Examines How California Retail Brands Are Using Interactive Web Design to Boost Engagement Yahoo Finance Case Study | How to Create the Perfect E-Commerce Site | BoF The Business of Fashion 11 Best Minimalist Websites for 2025 DesignRush The 6 Best Web Design Courses Worth Taking in 2024 TechRepublic Local Web Design Company Has a Long-Standing Relationship With the Sarasota Film Festival The Suncoast Post Beyoncé Website Design Analysis DesignRush |
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